Lifecycle Marketing Lead: Fintech & AI-Driven Growth

Caribou Financial; Oregon; Híbrido; USD 135 000 - 166 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive compensation

Annual performance-based incentive

Equity options

401(k) retirement plan

Generous paid time off and parental le

Company-paid health/dental/vision

Professional development stipend

Resumo da oferta

Caribou is seeking a data-driven, strategic Senior Product Marketing Manager to own the end-to-end Lifecycle strategy and customer communications journey across email, SMS, in-app messaging, and call scripting—from pre-submission through conversion.

You will align Product, Performance Marketing, Brand, Sales & Operations, and Analytics to drive measurable conversion lift and sustained retention while leading product GTM launches end-to-end.

Qualificações

• 5-8 years in B2B or B2C Ecommerce/Fintech product marketing, lifecycle marketing, or growth marketing.
• Experience managing multi-channel communications (email, SMS, call scripts, in-app) across complex funnels.
• Hands-on with customer engagement platforms (Braze, HubSpot, Customer.io, Marketo) and product analytics tools (Amplitude, Mixpanel).
• Ability to leverage AI workflows for content generation and campaign optimization.
• Strong collaboration with Legal/Compliance, Data Science, Product, and Sales/Operations.

Responsabilidades

• Define and own lifecycle communications strategy across email, SMS, in-app, and call scripts for all funnel stages.
• Lead cross-functional GTM planning for new features, tiers, and service improvements—define audiences, messaging, channels and success metrics.
• Establish governance and best practices for deliverability, MarTech platforms, and campaign operations; ensure compliance in personalization and AI workflows.

Conhecimentos

Lifecycle marketing

Multi-channel communications

AI & MarTech

Cross-functional leadership

Copywriting & messaging

Ferramentas

Braze

HubSpot

Customer.io

Marketo

Amplitude

Mixpanel

Descrição da oferta de emprego

Caribou is seeking a data-driven, strategic Senior Product Marketing Manager to own the end-to-end Lifecycle strategy and customer communications journey across email, SMS, in-app messaging, and call scripting—from pre-submission through conversion.

You will align Product, Performance Marketing, Brand, Sales & Operations, and Analytics to drive measurable conversion lift and sustained retention while leading product GTM launches end-to-end.