Lifecycle Marketing Strategist - Onboarding & Retention

The Judge Group; Boston (MA); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A financial services firm based in Boston is looking for a Lifecycle Marketing Specialist to develop and drive marketing strategies supporting customer growth and retention. The role requires strong digital marketing experience, collaboration with cross-functional teams, and a focus on consumer banking products. The ideal candidate will own the strategy from onboarding to execution in an Agile environment, emphasizing customer engagement and early adoption. The firm embraces a hybrid work model, adapting to local office guidelines.

Qualifications

• Digital marketing experience in consumer-facing or financial services environments.
• Ability to manage marketing strategies end-to-end.
• Experience with deposit and/or checking products is highly preferred.

Responsibilities

• Own lifecycle marketing strategy from onboarding to retention.
• Develop and optimize marketing strategies aligned to business objectives.
• Collaborate with product, analytics, technology, and marketing teams.

Skills

Digital marketing experience

Project ownership skills

Agile methodologies

Collaboration with cross-functional teams

Tools

Jira

Job description

A financial services firm based in Boston is looking for a Lifecycle Marketing Specialist to develop and drive marketing strategies supporting customer growth and retention. The role requires strong digital marketing experience, collaboration with cross-functional teams, and a focus on consumer banking products. The ideal candidate will own the strategy from onboarding to execution in an Agile environment, emphasizing customer engagement and early adoption. The firm embraces a hybrid work model, adapting to local office guidelines.