Director, Lifecycle Marketing — Multi-Brand Growth (Remote)

Champion Windows & Home Exteriors; Twinsburg (OH); Remote; USD 120,000 - 160,000; Full time

Job summary

A leading home improvement company is seeking a Director of Lifecycle Marketing to shape customer relationships across multiple brands. This role involves developing a comprehensive lifecycle marketing strategy, leading campaigns, and collaborating cross-functionally to enhance customer experiences. Ideal candidates will have 8-12+ years in CRM or retention marketing, with strong analytical and leadership skills. This position offers the opportunity to make a significant impact within a thriving enterprise.

Qualifications

• 8–12+ years of experience in CRM, lifecycle, or retention marketing.
• At least 3 years in a leadership capacity.
• Proven success in leading lifecycle strategies.
• Deep understanding of customer segmentation and personalization technologies.

Responsibilities

• Develop a multi-brand lifecycle marketing strategy.
• Design and launch personalized, multi-channel campaigns.
• Monitor key metrics like retention and churn.
• Collaborate with cross-functional teams for seamless customer experiences.

Skills

Strategic thinking

Analytical skills

Leadership

Performance analysis

Communication skills

Hands-on execution

Tools

Salesforce Marketing Cloud

Klaviyo

Iterable

Braze

HubSpot

Job description

A leading home improvement company is seeking a Director of Lifecycle Marketing to shape customer relationships across multiple brands. This role involves developing a comprehensive lifecycle marketing strategy, leading campaigns, and collaborating cross-functionally to enhance customer experiences. Ideal candidates will have 8-12+ years in CRM or retention marketing, with strong analytical and leadership skills. This position offers the opportunity to make a significant impact within a thriving enterprise.