Senior Lifecycle Marketing Lead - Email & Growth (Remote)

SurveyMonkey; United States; Remote; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

RRSP matching

FSAs / HSAs

Paid holidays

Paid time off

Employee assistance program

Job summary

SurveyMonkey is seeking a Senior Lifecycle Marketing leader to drive customer success from activation through renewal and expansion. You will own the team’s strategy and day‑to‑day operations, working hands‑on in the email channel using Iterable, with HubSpot support for prospect engagement, and partner across advocacy and education to present a cohesive customer journey.

You will set strategy, coach contributors, and report performance to executives, while collaborating with product, data, and

Qualifications

• 8+ years in lifecycle, CRM, or email marketing, incl. 3+ years managing individual‑contributors in SaaS.
• Hands‑on strategic experience with Iterable or comparable ESP, incl. segmentation, personalization, testing.
• Experience leading customer marketing programs (renewal, upsell, cross‑sell) tied to measurable revenue.
• Ability to translate program data into a clear lifecycle strategy for senior stakeholders.
• Cross‑functional partnering with Product, Data, Sales, and Customer Success to ship aligned communications.
• Bonus: familiarity with HubSpot for prospect‑facing engagement.

Responsibilities

• Set the strategy and operating cadence for Lifecycle Marketing and align Email Marketing and Customer Marketing around the customer journey.
• Manage and coach IC marketers with goal‑setting, prioritization, and career growth.
• Own email channel strategy in Iterable, incl. segmentation, personalization, and testing roadmap.
• Guide renewal, expansion, and cross‑sell programs to drive usage and investment.
• Partner with Customer Advocacy and Customer Education to feed testimonials and educational content into lifecycle programs.
• Report lifecycle performance to senior leadership with activation, retention, and expansion metrics.
• Collaborate with Product, Marketing Ops, Data, Sales, and CS to align lifecycle programs with product changes and commercial motions.
• Leverage AI to scale while maintaining editorial judgment and human‑centered program development.

Skills

Lifecycle marketing

Email marketing

CRM systems

Team leadership

Strategic planning

Tools

Iterable

Braze

Salesforce Marketing Cloud

Marketo

HubSpot

Job description

SurveyMonkey is seeking a Senior Lifecycle Marketing leader to drive customer success from activation through renewal and expansion. You will own the team’s strategy and day‑to‑day operations, working hands‑on in the email channel using Iterable, with HubSpot support for prospect engagement, and partner across advocacy and education to present a cohesive customer journey.

You will set strategy, coach contributors, and report performance to executives, while collaborating with product, data, and