Lifecycle Marketing Leader: Growth & Expansion (SaaS)

Dropbox; United States; On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

On-site fitness and meditation classes

Commuter subsidies

Medical, dental, and vision coverage

401K retirement plan with company and/

Dollar-for-dollar 401K matching up to

Dropbox space for your crew

Paid time off (up to 4 weeks)

11 company paid holidays

Paid volunteer time off (32 hours/year

Perks allowance to customize benefits

Job summary

Dropbox is seeking a Senior Lifecycle Marketing Leader in the United States to own the lifecycle strategy across onboarding, engagement, retention, monetization, expansion, and multi-product adoption. You will lead a team of lifecycle marketers and align initiatives with product and growth goals.

You will use segmentation, triggers, personalization, and experimentation to drive adoption and revenue, establish an operating model, and partner across Product Growth, Data Science, Marketing Ops, and

Qualifications

• Deep experience with segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
• Strong technical fluency across CRM and lifecycle systems.
• 10+ years in lifecycle marketing, CRM, retention, growth marketing, or related disciplines in SaaS/product-led businesses.
• Significant people-management experience with hiring, coaching and leading teams.
• Experience leading lifecycle marketing in a product-led growth environment with self-serve and sales-assisted motions.

Responsibilities

• Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
• Lead, coach, and develop a team of lifecycle marketers with clear goals, operating rhythms, and accountability for business outcomes.
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
• Establish an experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine incremental impact.
• Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.

Skills

Segmentation

Personalization

Experimentation

Marketing automation

Lifecycle marketing

CRM systems

Team leadership

Cross-functional collaboration

Tools

Iterable

CRM platforms

Data analytics tools

Job description

Dropbox is seeking a Senior Lifecycle Marketing Leader in the United States to own the lifecycle strategy across onboarding, engagement, retention, monetization, expansion, and multi-product adoption. You will lead a team of lifecycle marketers and align initiatives with product and growth goals.

You will use segmentation, triggers, personalization, and experimentation to drive adoption and revenue, establish an operating model, and partner across Product Growth, Data Science, Marketing Ops, and