Head of Lifecycle Marketing & Revenue Growth

Dropbox; Oregon; Hybrid; USD 161,000 - 246,000; Full time

Job summary

Dropbox is seeking a Senior Manager of Lifecycle Marketing in the United States to own lifecycle strategy—from onboarding to re-engagement—across multiple products. You will lead a team of lifecycle marketers, setting priorities and measuring impact to drive adoption and revenue.

You will partner with Product Growth, Data Science, and Marketing Operations to connect lifecycle communications with activation, in-product discovery, and expansion while building a scalable operating model for growth.

Qualifications

• 10+ years of lifecycle marketing, CRM, retention, growth marketing, or related roles in SaaS.
• Significant people-management experience leading high-performing teams.
• Experience translating lifecycle strategy into programs that drive adoption and revenue.
• Deep segmentation, behavioral triggers, personalization, experimentation, and automation.
• Fluent with CRM systems, campaign orchestration, measurement, and data pipelines.

Responsibilities

• Own lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, and expansion.
• Lead and coach a team of lifecycle marketers with clear goals and accountability.
• Build a portfolio of programs using customer behavior, segmentation, triggers, and personalization.
• Partner with cross-functional teams to connect lifecycle communications with activation and monetization.
• Establish an experimentation and measurement framework using tests, holdouts, cohort analysis, and revenue signals.
• Build the operating model for lifecycle marketing including prioritization and governance.

Skills

Lifecycle marketing

CRM

Retention

Growth marketing

People management

Data collaboration

Tools

Iterable

Marketing automation

Job description

Dropbox is seeking a Senior Manager of Lifecycle Marketing in the United States to own lifecycle strategy—from onboarding to re-engagement—across multiple products. You will lead a team of lifecycle marketers, setting priorities and measuring impact to drive adoption and revenue.

You will partner with Product Growth, Data Science, and Marketing Operations to connect lifecycle communications with activation, in-product discovery, and expansion while building a scalable operating model for growth.