Dropbox Sr. Lifecycle Marketing Manager | PLG Career

Dropbox; United States; Remote; USD 104,000 - 140,000; Full time

Benefits offered by this job

Fully remote in Canada

Competitive compensation

Job summary

Dropbox is seeking a senior leader to own lifecycle marketing end-to-end across onboarding, retention, monetization and expansion. You will lead a team of lifecycle marketers, collaborating with Product Growth, Data Science and Engineering to drive programs that deepen customer value at scale.

This is a remote, Canada-based role with strong P&L accountability and a focus on experimentation, personalization, and cross‑product expansion.

Qualifications

• 10+ years in lifecycle marketing, CRM, retention or growth roles.
• Proven track record leading and developing high performing teams.
• Experience turning lifecycle strategy into scalable programs.
• Deep expertise in segmentation, behavioral triggers, personalization and experimentation.
• Strong fluency with CRM, data, campaign orchestration and measurement tools.

Responsibilities

• Own Dropbox's lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion and multi-product adoption.
• Lead, coach and develop a team of lifecycle marketers with clear goals and accountability.
• Build a portfolio of lifecycle programs using customer behavior, segmentation and triggers to boost adoption and revenue.
• Partner with Product Growth, Product Marketing and Data Science to connect lifecycle communications with activation and in‑product discovery.
• Establish robust experimentation and measurement, using controlled tests and cohort analysis to drive incremental impact.
• Develop the operating model for lifecycle marketing including prioritization, governance and data capabilities.

Skills

Lifecycle strategy

People management

Program development

Segmentation & personalization

Experimentation & measurement

CRM & lifecycle tech

Tools

Iterable

Job description

This is a high-impact senior leadership role at a well-established SaaS company with a massive global user base. The scope — owning lifecycle marketing end-to-end across onboarding, retention, monetization, and expansion — is unusually broad for a single function, signaling both significant autonomy and high visibility.

Compensation benchmarks: At CAD $145K–$197K (~USD $107K–$145K), this is competitive for a Senior Manager/Director-level lifecycle marketing role in Canada, though it may trail equivalent US-based roles at comparable companies by 10–20% after currency conversion.

• Product-led growth (PLG) marketing strategy — one of the hottest disciplines in B2B SaaS
• Cross-functional leadership across Product, Data Science, and Engineering
• Lifecycle automation at scale using platforms like Iterable
• Experimentation frameworks (holdouts, cohort analysis) highly valued by analytics-driven companies

Green flags: Dropbox's explicit emphasis on "durable skills" and AI fluency suggests a forward-thinking culture. The role has real P&L accountability and cross-functional authority, which are strong career accelerators.

Watch-outs: Dropbox has undergone significant restructuring in recent years. Ensure you clarify team size, recent headcount changes, and the growth trajectory of the lifecycle function before accepting an offer. The breadth of scope could indicate under-resourcing if the team is small.

Role Description

As the Senior Manager of Lifecycle Marketing, you will own Dropbox 's lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.

This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives.

You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution.

The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs.

Responsibilities

• Own Dropbox's lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
• Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
• Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.
• Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.

Requirements

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.
• Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.
• Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.
• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
• Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.
• Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.

Preferred Qualifications

• Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.
• Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
• Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.

AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

• Awareness: Understand yourself and others.
• Judgment: Evaluate information and make decisions in complex situations.
• Adaptability: Learn, adjust, and stay effective through change.
• Connection: Communicate, collaborate, and build trust.

To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.

Compensation

Is this Dropbox lifecycle marketing role fully remote? The role is based in Canada, and Dropbox operates a Virtual First remote model, strongly indicating this position is fully remote. However, you must be eligible to work in Canada. What is the salary range for this position? The Canada pay range is $145,400 to $196,600 CAD annually, depending on experience and location within Canada. How many years of experience are required for this role? Dropbox requires 10+ years of experience in lifecycle marketing, CRM, retention, or closely related disciplines, ideally within a SaaS or subscription business. What marketing automation platforms are relevant for this role? Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms is listed as a preferred qualification. Will I manage a team in this role? Yes, this is a senior people leadership role. You will lead, coach, and develop a team of lifecycle marketers with direct accountability for business outcomes.

Remote work & career advice that actually works.