Senior Manager, Lifecycle Marketing

Dropbox; United States; Remote; USD 161,000 - 246,000; Full time

Job summary

Dropbox is seeking a Senior Manager of Lifecycle Marketing to own the lifecycle strategy across onboarding, engagement, retention, monetization, expansion and cross-product adoption. You will lead a team of lifecycle marketers and design programs that drive usage, retention and revenue while aligning with product growth and data science partners.

You will set strategy, prioritize initiatives, measure outcomes, and build scalable operating models to connect campaigns across channels, enabling a

Qualifications

• 10+ years of lifecycle marketing, CRM, retention or growth marketing experience.
• Significant people-management experience leading high-performing teams.
• Proven ability to translate lifecycle strategy into programs that drive adoption, retention and revenue.
• Deep experience in segmentation, behavioral triggers, personalization, experimentation and marketing automation.
• Strong fluency with CRM and lifecycle systems, data, tracking, and measurement.

Responsibilities

• Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization and multi-product adoption.
• Lead, coach, and develop a team of lifecycle marketers with clear goals and accountability for outcomes.
• Build a portfolio of lifecycle programs using customer behavior, usage, segmentation, triggers and personalization to boost adoption and revenue.
• Partner with cross-functional teams to connect lifecycle communications with activation, in-product discovery and expansion.
• Establish an experimentation and measurement approach using controlled tests and cohort analysis to drive incremental impact.
• Create the operating model for lifecycle marketing including prioritization, planning, governance and scalable data capabilities.

Skills

Lifecycle marketing

CRM systems

Retention

Team leadership

Experimentation

Data-driven

Cross-functional

Product growth

Marketing automation

Tools

Iterable

Job description

Role Description

As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.

This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives.

You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution.

The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs.

Responsibilities

• Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
• Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.
• Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
• Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
• Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.
• Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.

Requirements

• 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.
• Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.
• Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.
• Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
• Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.
• Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.

Preferred Qualifications

• Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.
• Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
• Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.

Durable Skills

AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

• Awareness: Understand yourself and others.
• Judgment: Evaluate information and make decisions in complex situations.
• Adaptability: Learn, adjust, and stay effective through change.
• Connection: Communicate, collaborate, and build trust.

To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$181,500 — $245,500 USD

US Zone 3

$161,300 — $218,300 USD