Senior Lifecycle Growth Leader

Dropbox; United States; Remote; USD 161,000 - 246,000; Full time

Job summary

Dropbox is seeking a Senior Manager of Lifecycle Marketing to own the lifecycle strategy across onboarding, engagement, retention, monetization, expansion and cross-product adoption. You will lead a team of lifecycle marketers and design programs that drive usage, retention and revenue while aligning with product growth and data science partners.

You will set strategy, prioritize initiatives, measure outcomes, and build scalable operating models to connect campaigns across channels, enabling a

Qualifications

• 10+ years of lifecycle marketing, CRM, retention or growth marketing experience.
• Significant people-management experience leading high-performing teams.
• Proven ability to translate lifecycle strategy into programs that drive adoption, retention and revenue.
• Deep experience in segmentation, behavioral triggers, personalization, experimentation and marketing automation.
• Strong fluency with CRM and lifecycle systems, data, tracking, and measurement.

Responsibilities

• Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization and multi-product adoption.
• Lead, coach, and develop a team of lifecycle marketers with clear goals and accountability for outcomes.
• Build a portfolio of lifecycle programs using customer behavior, usage, segmentation, triggers and personalization to boost adoption and revenue.
• Partner with cross-functional teams to connect lifecycle communications with activation, in-product discovery and expansion.
• Establish an experimentation and measurement approach using controlled tests and cohort analysis to drive incremental impact.
• Create the operating model for lifecycle marketing including prioritization, planning, governance and scalable data capabilities.

Skills

Lifecycle marketing

CRM systems

Retention

Team leadership

Experimentation

Data-driven

Cross-functional

Product growth

Marketing automation

Tools

Iterable

Job description

Dropbox is seeking a Senior Manager of Lifecycle Marketing to own the lifecycle strategy across onboarding, engagement, retention, monetization, expansion and cross-product adoption. You will lead a team of lifecycle marketers and design programs that drive usage, retention and revenue while aligning with product growth and data science partners.

You will set strategy, prioritize initiatives, measure outcomes, and build scalable operating models to connect campaigns across channels, enabling a