Senior Lifecycle Marketing Lead – Remote

EXOS; Town of Monroe (NY); Remote; USD 120,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Life and disability benefits

Job summary

Exos is seeking a hands-on Senior Manager, Lifecycle Marketing to lead strategy and execution of campaigns that onboard, engage, and retain members across web, mobile, and in-gym digital experiences. You will own the lifecycle roadmap, set priorities with the VP of Operations, and manage campaign execution directly in Iterable as a remote role.

You will collaborate with product, content, and data partners to optimize activation, engagement, and retention, while supporting client launches using

Qualifications

• 5+ years of experience in B2C lifecycle, CRM, or retention marketing with ownership of strategy and hands-on execution for a mobile app or similar digital product.
• At least 2 years of hands-on Iterable experience, able to build, troubleshoot, and optimize campaigns and automated journeys.
• Strong analytical, QA, and presentation skills, with ability to interpret campaign results and guide leadership.

Responsibilities

• Own lifecycle marketing strategy and roadmap for onboarding, activation, engagement, retention, and win-back.
• Build and manage email, push, and in-app campaigns in Iterable; write and schedule copy.
• Design automated journeys using segmentation, triggers, and personalization; ensure QA and quality standards.
• Lead cross-functional lifecycle initiatives with product, content, coaching, and data partners.
• Communicate lifecycle performance, insights, and recommendations to leadership; support client launches.

Skills

B2C lifecycle

CRM

Retention marketing

Mobile app experience

Iterable

Tools

Iterable

Job description

Exos is seeking a hands-on Senior Manager, Lifecycle Marketing to lead strategy and execution of campaigns that onboard, engage, and retain members across web, mobile, and in-gym digital experiences. You will own the lifecycle roadmap, set priorities with the VP of Operations, and manage campaign execution directly in Iterable as a remote role.

You will collaborate with product, content, and data partners to optimize activation, engagement, and retention, while supporting client launches using