Senior Lifecycle Marketing Lead — AI-Powered Growth

Quizlet; St. Louis (MO); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health/Dental/Vision insurance

401k with company match

LinkedIn Learning access

Paid Family Leave

FSA/HSA benefits

Commuter benefits

Wellness benefits

Volunteer time off (40 hours)

Job summary

Quizlet is seeking a hands-on Lifecycle Marketing Lead to own end-to-end CRM programs across activation, engagement, conversion, retention, and winback. You’ll manage campaigns in our lifecycle platform, write copy, and launch with minimal oversight, while partnering closely with Product to embed instrumentation and triggers into features.

You’ll lead a net-new product lifecycle and aim to grow mobile push opt-ins.

Qualifications

• Hands-on experience owning lifecycle or CRM programs end-to-end for a consumer product at scale.
• Fluency with a modern lifecycle platform: audience building, triggered journeys, templates, and QA.
• Knowledge of HTML/CSS and marketing automation tools like Braze or Iterable.
• Email deliverability fundamentals—sender reputation, IP warming, list hygiene.
• Strong segmentation and experimentation skills and ability to judge real results.
• Proven partnership with Product and Engineering on instrumentation and triggers.
• Ability to work with engineering/data science to describe needs and solve issues.
• Experience using AI for copy experimentation and reporting automation.
• Strong writing: make messages sound human, not robotic.
• Self-starter with bias toward action.

Responsibilities

• Own programs end-to-end: brief through build to launch in lifecycle platform.
• Shape lifecycle strategy across activation, engagement, conversion, retention and winback.
• Partner with Product Management on instrumentation, triggers, and launches.
• Stand up lifecycle for a net-new product with dedicated workspace and GTM coordination.
• Grow mobile push opt-in rate and expand addressable audience.
• Develop richer real-time segmentation based on behavioral signals.
• Own conversion and retention targets for lifecycle-influenced MAU and revenue.
• Run a disciplined experimentation program and govern message volume.
• Collaborate with Ads team on sponsored email and co-marketing campaigns.
• Extend lifecycle into international markets with local calendars and norms.

Skills

Lifecycle marketing

CRM programs

HTML/CSS

Marketing automation

Email deliverability

Segmentation

Experimentation

Product partnership

AI for copy

Strong writing

Tools

Braze

Iterable

Job description

Quizlet is seeking a hands-on Lifecycle Marketing Lead to own end-to-end CRM programs across activation, engagement, conversion, retention, and winback. You’ll manage campaigns in our lifecycle platform, write copy, and launch with minimal oversight, while partnering closely with Product to embed instrumentation and triggers into features.

You’ll lead a net-new product lifecycle and aim to grow mobile push opt-ins.