Lifecycle Growth Lead: AI-Powered, Cross-Channel

Quizlet; California; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with company match

Paid time off and vacation days

Hybrid work in SF office

Professional development resources

Job summary

Quizlet is hiring for a Lifecycle Marketing role in San Francisco. You will own end-to-end lifecycle programs, build triggered journeys, and collaborate with Product Engineering to embed instrumentation and triggers.

The role includes new product lifecycle work, optimizing mobile push, and expanding segmentation to personalize student messaging across seasons and courses. The hybrid SF office requires in-person collaboration two days a week.

Qualifications

• Hands-on experience owning lifecycle or CRM programs end-to-end for a consumer product at scale.
• Fluency with a modern lifecycle platform: audience building, triggered journeys, templates, QA.

Responsibilities

• Own programs end-to-end—from brief to launch—within the lifecycle platform.
• Shape lifecycle strategy across activation, engagement, conversion, retention, and winback.

Skills

Lifecycle marketing

HTML/CSS

Braze/Iterable

Marketing automation

Email deliverability

Segmentation & experimentation

Cross-functional collaboration

AI copy experimentation

Tools

Braze

Iterable

Lifecycle platform

Job description

Quizlet is hiring for a Lifecycle Marketing role in San Francisco. You will own end-to-end lifecycle programs, build triggered journeys, and collaborate with Product Engineering to embed instrumentation and triggers.

The role includes new product lifecycle work, optimizing mobile push, and expanding segmentation to personalize student messaging across seasons and courses. The hybrid SF office requires in-person collaboration two days a week.