Senior AI-Driven Lifecycle Growth Lead

Apple Inc.; Cupertino (CA); On-site; USD 176,000 - 312,000; Full time

Job summary

Apple Inc. is seeking a Senior Lifecycle Marketing Lead for the App Store to own the end-to-end user journey, leveraging AI and data signals to drive engagement, discovery, and lifetime value.

You will collaborate across Product, Design, ML, and Data teams to craft personalized experiences across channels and scale effective growth initiatives globally. The role emphasizes strategic storytelling to secure leadership buy-in and requires strong cross-functional leadership in a fast-paced,

Qualifications

• 10+ years in growth strategy or lifecycle marketing in tech/mobile apps.
• Deep expertise mapping and managing the user lifecycle (acquisition to win-back).
• Experience working with ML/AI and data teams to power personalization at scale.

Responsibilities

• Map App Store user journeys and define lifecycle strategies.
• Partner with Product, Design, ML to build new onboarding flows and AI-driven features.
• Design and scale growth strategies across owned and external channels with real-time signals.
• Collaborate with Data Science to define inputs and KPIs for growth models.
• Lead experimentation and A/B tests to optimize performance and relevance.
• Act as a cross-functional connector between Marketing, Product, AI/ML, and Data teams.
• Develop compelling business cases for growth investments and new capabilities.

Skills

Growth strategy

Lifecycle marketing

Product management

AI/ML collaboration

Cross-channel orchestration

Data analysis

Cross-functional leadership

Executive communication

Lifecycle optimization

Job description

Apple Inc. is seeking a Senior Lifecycle Marketing Lead for the App Store to own the end-to-end user journey, leveraging AI and data signals to drive engagement, discovery, and lifetime value.

You will collaborate across Product, Design, ML, and Data teams to craft personalized experiences across channels and scale effective growth initiatives globally. The role emphasizes strategic storytelling to secure leadership buy-in and requires strong cross-functional leadership in a fast-paced,