Senior Lifecycle Marketer: Travel Growth & Activation

neu energy; New York (NY); On-site; USD 160,000 - 220,000; Full time

Benefits offered by this job

Unlimited vacation

Health Insurance (including campus)

Dental & Vision Insurance

Stock Options

Job summary

Fora, a modern travel tech company in New York City, seeks a Senior Lifecycle Marketer to own end-to-end lifecycle programs driving activation, engagement and retention for advisors. Translate broad business goals into actionable strategies, segmentation, journeys, testing plans, and measurement frameworks while partnering with Growth, Analytics, Advisor Experience, Sales, Product, RevOps, and Data.

You will lead a roadmap for programs, design onboarding journeys, test opportunities, and drive

Qualifications

• 6+ years of experience in CRM, lifecycle, marketplace growth marketing, or related discipline.
• Ability to translate broad goals into strategies, hypotheses, and execution plans.
• Hands-on experience with marketing automation or CRM platforms and segmentation/journey logic.
• Strong analytical skills with dashboards and data-driven decisions.
• Ability to influence across Sales, Product, Analytics, Data, and Advisor Experience teams.
• Experience using AI tools to improve lifecycle marketing strategy and personalization.

Responsibilities

• Own end-to-end lifecycle program areas including activation, progression, retention and reengagement.
• Translate business objectives into hypotheses, segmentation, journeys, and measurement plans.
• Build and maintain a program roadmap across initiatives and journeys.
• Design onboarding and activation journeys for advisor profiles to improve time to first booking/commission.
• Partner with Analytics to identify and test opportunities to accelerate advisor productivity.
• Develop milestone-based communications and reengagement journeys for advisors.
• Identify friction points and collaborate to address opportunities beyond lifecycle marketing.
• Own a rigorous testing roadmap across messaging, channels, cadence, segmentation, and journey design.
• Define metrics, build reporting, and translate results into insights and recommendations.
• Shape the marketing tech stack, data flows, and attribution infrastructure with RevOps and Data.
• Act as lifecycle marketing thought partner across Sales, Product, Analytics, and Data teams.

Skills

CRM

Lifecycle marketing

Marketplace growth marketing

Analytical skills

Cross-functional collaboration

AI tools in marketing

Tools

HubSpot

Braze

Iterable

Salesforce Marketing Cloud

Job description

Fora, a modern travel tech company in New York City, seeks a Senior Lifecycle Marketer to own end-to-end lifecycle programs driving activation, engagement and retention for advisors. Translate broad business goals into actionable strategies, segmentation, journeys, testing plans, and measurement frameworks while partnering with Growth, Analytics, Advisor Experience, Sales, Product, RevOps, and Data.

You will lead a roadmap for programs, design onboarding journeys, test opportunities, and drive