Senior Lifecycle & Email Marketing Leader — Travel Loyalty

The Points Guy; New York (NY); Hybrid; USD 140,000 - 190,000; Full time

Job summary

The Points Guy in New York, NY is seeking a Senior Manager of Lifecycle & Email Marketing to own the strategy and execution of customer journeys that keep our audience engaged, grow subscriber value, and drive traffic and conversions. This role focuses on lifecycle/retention and requires fluency in travel rewards.

You'll partner with the Director to shape the team's roadmap, own segmentation and testing strategy, and translate data into actionable improvements.

Qualifications

• 5+ years in marketing, lifecycle/CRM, product, data analytics, or loyalty roles with depth in lifecycle/CRM/email marketing.
• Proven experience building and managing multi-touch, segmented email journeys at scale.
• Deep familiarity with major loyalty programs and how loyalty mechanics translate into lifecycle messaging.
• Strong analytical skills with SQL and data viz tools; familiarity with CDPs/data warehouses.
• Experience with ESPs/marketing automation platforms and HTML/CSS fluency for rendering issues.

Responsibilities

• Collaborate with the Director of Email on strategy, planning, and cross-functional communication.
• Design and manage always-on lifecycle journeys tailored to distinct audience segments.
• Build and refine audience segmentation to personalize messaging based on behavior and lifecycle stage.
• Partner with content, design, product, and data teams to develop journeys supporting current and upcoming launches.
• Bring loyalty expertise to shape messaging for a rewards-savvy audience.
• Own performance reporting for lifecycle programs and translate insights into testing roadmaps.
• Lead A/B/multivariate testing on subject lines, send times, content, and journey logic.
• Stay current on deliverability practices and lifecycle marketing trends.
• Define and track north-star metrics for audience growth and retention.

Skills

Lifecycle marketing

Email marketing

CRM

SQL

Data visualization

Looker

Tableau

Databricks

Snowflake

HTML/CSS

Tools

Braze

Iterable

Salesforce Marketing Cloud

HubSpot

Databricks

Looker

Tableau

Hightouch

Segment

mParticle

Snowflake

Job description

The Points Guy in New York, NY is seeking a Senior Manager of Lifecycle & Email Marketing to own the strategy and execution of customer journeys that keep our audience engaged, grow subscriber value, and drive traffic and conversions. This role focuses on lifecycle/retention and requires fluency in travel rewards.

You'll partner with the Director to shape the team's roadmap, own segmentation and testing strategy, and translate data into actionable improvements.