Founding Product & Integrated Marketing Lead

Fora Travel; New York (NY); On-site; USD 170,000 - 220,000; Full time

Benefits offered by this job

Unlimited vacation

Health Insurance (including an option)

Dental & Vision Insurance

Wellhub Memberships

401k plan with company match

Commuter Benefits

Supplemental Life Insurance

Stock Options

Job summary

Fora Travel is seeking a founding Product & Integrated Marketing Lead in New York City to define and execute a strategy across advisor-facing products. This high-visibility role sits at the intersection of product marketing, integrated marketing, and customer insights, reporting to the Head of Product Marketing & Integrated Marketing.

You will own the go-to-market for a portfolio of products and help establish scalable marketing processes.

Qualifications

• 8+ years of experience in product marketing with ownership of end to end go-to-market strategies.
• Extensive experience planning and managing large scale, multi-channel marketing campaigns.
• Deep experience partnering with consumer insights or research teams and applying customer research to product positioning and marketing strategy.
• AI fluency and demonstrated examples of how AI is integrated into workflows to improve speed and quality of execution
• Strong analytical skills with the ability to interpret data and make informed marketing decisions.
• Demonstrated success leading complex cross functional initiatives across multiple stakeholders.
• Excellent project management and organizational skills with the ability to manage competing priorities.
• A collaborative working style with exceptional communication and stakeholder management skills.
• A customer first mindset and a strong orientation toward business outcomes.
• A desire to work in a fast-paced startup environment.
• Ability to work in the United States and currently based in New York City or willing to relocate.

Responsibilities

• Define and develop the marketing roadmap for a portfolio of Fora products in partnership with Product and cross functional stakeholders.
• Own the end to end go-to-market strategy for new products and feature launches, from research and positioning, through product pricing and packaging, campaign planning, execution, and post launch analysis. Combine established methodologies with AI native tools
• Partner closely with Product, Strategy and Business Operations, Content Design, Growth, Lifecycle Marketing, Communications, Creative, and Consumer Insights to deliver coordinated marketing initiatives and inform product development.
• Lead quantitative and qualitative research efforts alongside the Consumer Insights team to develop a deep understanding of customer needs, behaviors, and opportunities.
• Translate customer insights into clear product positioning, messaging, and marketing strategies.
• Develop integrated campaigns that support product adoption and long-term growth while also shaping the overall Fora brand narrative.
• Use data to evaluate campaign performance, generate actionable insights, and continuously improve marketing effectiveness.
• Manage multiple high priority initiatives while aligning stakeholders across teams and maintaining strong execution.

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

AI fluency

Analytical thinking

Stakeholder management

Project management

Communication

Startup mindset

Customer-centric

Job description

Fora Travel is seeking a founding Product & Integrated Marketing Lead in New York City to define and execute a strategy across advisor-facing products. This high-visibility role sits at the intersection of product marketing, integrated marketing, and customer insights, reporting to the Head of Product Marketing & Integrated Marketing.

You will own the go-to-market for a portfolio of products and help establish scalable marketing processes.