Senior Lifecycle Marketer — AI-Driven CRM, Hybrid NYC

Grindr LLC; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health, Dental & Vision

Family-building support

401(k) with match and equity

Job summary

Grindr LLC is seeking a Lifecycle Marketing lead to build and own end-to-end lifecycle programs across the user journey. You will overhaul our Braze setup, design always-on experiments, and drive revenue through retention and monetization.

This is a high-ownership, hybrid role based in New York. You will partner with PMM, Product, Brand, Data, and Engineering on launches, with a focus on scalable processes and measurable outcomes that move the business forward while serving the LGBTQ+ community

Qualifications

• Build and run always-on programs across the full user journey (onboarding, retention, monetization).
• Own an always-on experiment roadmap; measure and iterate tied to revenue and retention.
• Overhaul Braze instance with clean architecture, documented journeys and smart segmentation.

Responsibilities

• Build and run always-on programs across the full user journey.
• Own an always-on experiment roadmap; hypothesize, launch, measure, and iterate.
• Partner with PMM, Product, Brand, Data, and Engineering on feature launches and GTMs.
• Build scalable processes so Lifecycle scales without bottlenecks.

Skills

Lifecycle strategy

Experimentation

CRM infrastructure

Cross-functional

Process optimization

Tools

Braze

Job description

Grindr LLC is seeking a Lifecycle Marketing lead to build and own end-to-end lifecycle programs across the user journey. You will overhaul our Braze setup, design always-on experiments, and drive revenue through retention and monetization.

This is a high-ownership, hybrid role based in New York. You will partner with PMM, Product, Brand, Data, and Engineering on launches, with a focus on scalable processes and measurable outcomes that move the business forward while serving the LGBTQ+ community