Senior Lifecycle Marketer

Grindr LLC; New York (NY); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health, Dental & Vision

Family-building support

401(k) with match and equity

Job summary

Grindr LLC is seeking a Lifecycle Marketing lead to build and own end-to-end lifecycle programs across the user journey. You will overhaul our Braze setup, design always-on experiments, and drive revenue through retention and monetization.

This is a high-ownership, hybrid role based in New York. You will partner with PMM, Product, Brand, Data, and Engineering on launches, with a focus on scalable processes and measurable outcomes that move the business forward while serving the LGBTQ+ community

Qualifications

• Build and run always-on programs across the full user journey (onboarding, retention, monetization).
• Own an always-on experiment roadmap; measure and iterate tied to revenue and retention.
• Overhaul Braze instance with clean architecture, documented journeys and smart segmentation.

Responsibilities

• Build and run always-on programs across the full user journey.
• Own an always-on experiment roadmap; hypothesize, launch, measure, and iterate.
• Partner with PMM, Product, Brand, Data, and Engineering on feature launches and GTMs.
• Build scalable processes so Lifecycle scales without bottlenecks.

Skills

Lifecycle strategy

Experimentation

CRM infrastructure

Cross-functional

Process optimization

Tools

Braze

Job description

About the Team

Grindr is an AI-native platform powering how millions of gay people connect globally. With 15M+ monthly users, 130B+ annual messages, and a team of fewer than 200, we move fast, stay lean, and tackle technical problems at a scale few companies ever see.

Growth & PMM is a small but growing squad within Grindr's Marketing function. Lifecycle Marketing is the biggest unlock we haven't cracked yet — and this is the hire that changes that. You'll be building from the ground up: overhauling a Braze instance that needs real work, standing up the programs, and turning CRM into a measurable revenue driver for 15M+ users. No playbook. You'd be writing it. This is a high-ownership, hands-on role inside a fast-moving, scrappy team.

At Grindr, we operate in Grindr Mode. Moderately hardcore day to day, truly hardcore when it counts. It's about doing great work without burning out. Outcomes over outputs. Smart, driven people who raise your bar, with room to live full lives.

This is a hybrid role based in our New York office and will require you to be in person Tuesdays and Thursdays.

Role Requirements

• Lifecycle Strategy & Programs: Build and run always-on programs across the full user journey — onboarding, free user retention, monetization, reactivation. Think in systems and journeys, not one-off sends.
• Experimentation & Learning: Own an always-on experiment roadmap. Hypothesize, build, launch, measure, iterate — then connect the results to what matters: subscription revenue and retention.
• CRM Infrastructure: Inherit and help overhaul a Braze instance that needs real work — then keep it healthy. Clean architecture, documented journeys, smart segmentation, expanding channel coverage over time.
• XFN Partnership: Partner with PMM, Product, Brand, Data, and Engineering on feature launches, GTMs, and tentpole Marketing moments. You're the lifecycle expert in the room.
• Process & Intake: Build the processes that let Lifecycle scale without becoming a bottleneck — how requests come in, get prioritized, get executed and QA’d.

You May Thrive in This Role If You

• The blank canvas is the draw: You've rebuilt lifecycle infrastructure before and found it energizing. 0-to-1 is the opportunity.
• You know subscription and community-driven apps: Dating, social, freemium — you understand what moves people from free to paid and what keeps them there.
• You work with AI, not around it: Actively using it today and always looking for what's next.
• You've led but want to build: Management experience that gives you altitude, IC mindset that keeps you in the work.
• You care about the community we serve: Grindr is built for the LGBTQ+ community, and that resonates with you — personally, professionally, or both.

Benefits and Perks

• Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
• Family Formation Up to $300,000 in fertility and family‑building support, covering IVF, surrogacy, egg freezing, and adoption.
• Retirement: 401(k) with 6% match and immediate vesting.
• Compensation: Industry‑competitive compensation, company bonus, and equity for every employee.
• Gender‑Affirming Care: Industry‑leading gender‑affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
• Time Off & Rest Flexible vacation policy. Two company‑wide rest weeks per year.
• Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch

About Grindr

Grindr is building the Global Gayborhood in your Pocket. With more than 15 million monthly active users, Grindr has become a fundamental part of the gay community and is charting a path to make the world more free, equal, and just.

As a public company, we're moving into the next chapter: becoming an AI‑native organization that’s redefining what’s possible for our community. We're embedding AI into our product and operations, moving with startup speed while operating at scale.

Everything we do is rooted in impact for our users and outcomes for the business. This isn't social work, it’s impact through excellence. Business success is what gives us the power to serve our community and the seat at tables others can't reach. How we work is defined by Grindr Mode, our operating model that's moderately hardcore day‑to‑day and truly hardcore when it counts. We think like owners, drive real outcomes, create clarity through action, and push each other to go further than we thought possible.

We’re headquartered in West Hollywood with offices in the Bay Area, Chicago, and New York. Our work extends beyond the product through Grindr for Equality, our social impact initiative that's partnered with 100+ community organizations globally to advance safety, health, and human rights for LGBTQ+ people worldwide.

We're profitable, growing, and building a team of smart, driven people who bring different backgrounds, experiences, and perspectives to the work. Want to build technology at a massive scale that serves millions? Come join us!

Grindr is an equal‑opportunity employer.

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