Lifecycle Marketer

Grindr; New York (NY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health, Dental & Vision insurance

Family formation support

401(k) with company match

Competitive compensation and bonuses

Gender-affirming care coverage

Flexible vacation policy

Monthly stipends for wellness and commuting

Job summary

Grindr in New York is seeking a Lifecycle Marketing Specialist to help build and optimize lifecycle programs aimed at user retention and monetization. The role involves executing cross-channel campaigns and running experiments to drive measurable results.

Ideal candidates will have a passion for detail-oriented execution and understand the dynamics of subscription-based applications, particularly in the LGBTQ+ community. The position offers a hybrid work environment and various health and wellness benefits.

Qualifications

• Hands-on experience in building and running lifecycle campaigns across user journeys.
• Strong analytical skills to run experiments with defined success metrics.
• Ability to work cross-functionally with different teams.

Responsibilities

• Build and run lifecycle campaigns covering onboarding, retention, and monetization.
• Conduct lifecycle experiments and communicate learning outcomes.
• Manage CRM operations effectively within Braze.

Skills

Detail-oriented execution

Understanding of subscription and community-driven apps

AI integration experience

Passion for building from scratch

Community-oriented perspective

Tools

Braze

Job description

About the Team

Grindr is an AI-native platform powering how millions of gay people connect globally. With 15M+ monthly users, 130B+ annual messages, and a team of fewer than 200, we move fast, stay lean, and tackle technical problems at a scale few companies ever see.

Growth & PMM is a small but growing squad within Grindr's Marketing function. Lifecycle Marketing is the biggest unlock we haven't cracked yet — and our Lifecycle Marketing hires change that. You'll be joining a small, scrappy team to help build Lifecycle from the ground up: executing programs across channels, running experiments, and helping turn CRM into a measurable revenue driver for 15M+ users. No playbook. You'd be helping write it. This is a hands‑on, high‑ownership role inside a fast-moving team.

At Grindr, we operate in Grindr Mode. Moderately hardcore day to day, truly hardcore when it counts. It's about doing great work without burning out. Outcomes over outputs. Smart, driven people who raise your bar, with room to live full lives.

This is a hybrid role based in our New York office and will require you to be in person Tuesdays and Thursdays.

Role Requirements

• Lifecycle Execution & Programs: Build and run lifecycle campaigns across the full user journey — onboarding, free user retention, monetization, reactivation. Think in journeys, not one-offs.
• Experimentation & Learning: Run lifecycle experiments with clear hypotheses and defined success metrics. Measure results, communicate learnings, and treat every send as a learning opportunity.
• CRM Operations: Live in Braze day-to-day. Build, QA, and maintain campaigns and journeys with clean architecture and smart segmentation.
• XFN Support: Partner with PMM, Product, Brand, and Data on feature launches, GTMs, and tentpole Marketing moments. Execute lifecycle support that makes those moments land.
• Process & Intake: Help build and follow the processes that let Lifecycle scale — how work comes in, gets prioritized, gets executed and QA'd.

You May Thrive in This Role If You

• Execution is your craft: You care about the details — clean logic, airtight QA, campaigns that actually work the way you designed them.
• You know subscription and community-driven apps: Dating, social, freemium — you understand what moves people from free to paid and what keeps them there.
• You work with AI, not around it: Actively using it today and always looking for what's next.
• You want to build something from the start: Being on a team that's building a Lifecycle function from scratch is energizing, not intimidating. You're excited to be here early.
• You care about the community we serve: Grindr is built for the LGBTQ+ community, and that resonates with you — personally, professionally, or both.

Benefits and Perks

• Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
• Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
• Retirement: 401(k) with 6% match and immediate vesting.
• Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
• Gender-Affirming Care: Industry‑leading gender‑affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
• Time Off & Rest Flexible vacation policy. Two company‑wide rest weeks per year.
• Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch

About Grindr

Grindr is building the Global Gayborhood in your Pocket. With more than 15 million monthly active users, Grindr has become a fundamental part of the gay community and is charting a path to make the world more free, equal, and just.

As a public company, we're moving into the next chapter: becoming an AI-native organization that’s redefining what's possible for our community. We're embedding AI into our product and operations, moving with startup speed while operating at scale.

Everything we do is rooted in impact for our users and outcomes for the business. This isn't social work, it’s impact through excellence. Business success is what gives us the power to serve our community and the seat at tables others can't reach. How we work is defined by Grindr Mode, our operating model that's moderately hardcore day-to-day and truly hardcore when it counts. We think like owners, drive real outcomes, create clarity through action, and push each other to go further than we thought possible.

We’re headquartered in West Hollywood with offices in the Bay Area, Chicago, and New York. Our work extends beyond the product through Grindr for Equality, our nonprofit that's partnered with 100+ community organizations globally to advance safety, health, and human rights for LGBTQ+ people worldwide.

We're profitable, growing, and building a team of smart, driven people who bring different backgrounds, experiences, and perspectives to the work. Want to build technology at a massive scale that serves millions? Come join us!

Grindr is an equal‑opportunity employer.