Lifecycle Marketing Lead — Build from Scratch

Grindr; New York (NY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health, Dental & Vision insurance

Family formation support

401(k) with company match

Competitive compensation and bonuses

Gender-affirming care coverage

Flexible vacation policy

Monthly stipends for wellness and commuting

Job summary

Grindr in New York is seeking a Lifecycle Marketing Specialist to help build and optimize lifecycle programs aimed at user retention and monetization. The role involves executing cross-channel campaigns and running experiments to drive measurable results.

Ideal candidates will have a passion for detail-oriented execution and understand the dynamics of subscription-based applications, particularly in the LGBTQ+ community. The position offers a hybrid work environment and various health and wellness benefits.

Qualifications

• Hands-on experience in building and running lifecycle campaigns across user journeys.
• Strong analytical skills to run experiments with defined success metrics.
• Ability to work cross-functionally with different teams.

Responsibilities

• Build and run lifecycle campaigns covering onboarding, retention, and monetization.
• Conduct lifecycle experiments and communicate learning outcomes.
• Manage CRM operations effectively within Braze.

Skills

Detail-oriented execution

Understanding of subscription and community-driven apps

AI integration experience

Passion for building from scratch

Community-oriented perspective

Tools

Braze

Job description

Grindr in New York is seeking a Lifecycle Marketing Specialist to help build and optimize lifecycle programs aimed at user retention and monetization. The role involves executing cross-channel campaigns and running experiments to drive measurable results.

Ideal candidates will have a passion for detail-oriented execution and understand the dynamics of subscription-based applications, particularly in the LGBTQ+ community. The position offers a hybrid work environment and various health and wellness benefits.