Lifecycle Marketing Lead — Build from Scratch

Grindr LLC; New York (NY); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health, Dental & Vision insurance

Fertility and family-building support

401(k) with company match

Flexible vacation policy

Monthly stipends for wellness and commuting

Job summary

Grindr LLC in New York is looking for a talented Lifecycle Marketing Specialist to join their dynamic team. In this hybrid role, you will be instrumental in building lifecycle campaigns that drive user retention and monetization. Your responsibilities will include managing campaigns within the Braze platform and collaborating with cross-functional teams on marketing initiatives.

The ideal candidate has a strong attention to detail, understands subscription-based applications, and enjoys working with AI technologies. Grindr offers competitive benefits, including health coverage and generous family support.

Qualifications

• Hands-on experience in managing lifecycle campaigns from onboarding to retention.
• Proven ability to run experiments with clear metrics and analyze results.
• Strong background working in CRM systems, especially Braze.

Responsibilities

• Build lifecycle campaigns across the user journey.
• Run lifecycle experiments with hypotheses and defined success metrics.
• Collaborate with teams on feature launches and marketing moments.
• Establish processes for scaling lifecycle operations.

Skills

Lifecycle campaign management

Experimentation and analysis

CRM operations

Cross-functional collaboration

Attention to detail

Understanding of subscription apps

Experience with AI tools

Tools

Braze

Job description

Grindr LLC in New York is looking for a talented Lifecycle Marketing Specialist to join their dynamic team. In this hybrid role, you will be instrumental in building lifecycle campaigns that drive user retention and monetization. Your responsibilities will include managing campaigns within the Braze platform and collaborating with cross-functional teams on marketing initiatives.

The ideal candidate has a strong attention to detail, understands subscription-based applications, and enjoys working with AI technologies. Grindr offers competitive benefits, including health coverage and generous family support.