Senior Lifecycle Growth Marketer - AI-Driven

Tava Health; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary and stock options

Medical and dental premiums

Free mental health benefit

Weekly company-lunch provided

401(k) retirement plan

Paid parental leave

Job summary

Tava Health is seeking a Senior Lifecycle Marketing Manager to own the end-to-end client care funnel, from signup to ongoing care. You will set the strategy, build programs, write copy, configure templates, and run tests alongside Product, Engineering, Design, and Clinical in a hybrid role.

You’ll lead data tracking, API triggers, HIPAA-compliant messaging, and marketing automation (Iterable/HubSpot/Braze/Customer.io).

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6+ years in lifecycle, CRM, or growth marketing, ideally in consumer health, marketplaces, or high-growth tech.
• A track record of moving funnel conversion metrics with specific numbers.
• Daily AI use in marketing work with examples of workflows built and results produced.
• Hands-on experience with marketing automation platforms (Iterable and HubSpot preferred; Braze/Customer.io), including event-triggered campaigns, conditional templating, and API troubleshooting.
• Proficiency in HTML/CSS for building responsive, data-driven email/SMS templates.
• Knowledge of event tracking and data infrastructure; partnering with Engineering on API-based tracking and webhooks.
• Experimentation rigor: test design, A/B/multivariate testing, sample sizing, significance, holdout groups.
• Strong analytical skills using SQL, Mixpanel, or BI tools.
• Excellent copywriting, especially for sensitive topics; HIPAA-experience is a plus.

Responsibilities

• Own the end-to-end client care funnel from signup to ongoing care.
• Define data tracking and troubleshoot event schemas across systems.
• Build and QA marketing templates in HTML/CSS with conditional logic.
• Lead MarTech/Compliance discussions and scale marketing tech stack.
• Run AI-assisted experiments and optimize campaigns for higher conversions.

Skills

Lifecycle marketing

CRM & growth marketing

AI in marketing

Marketing automation

HTML/CSS

Event tracking

Experimentation

SQL / BI tools

Copywriting

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Iterable

HubSpot

Braze

Customer.io

Job description

Tava Health is seeking a Senior Lifecycle Marketing Manager to own the end-to-end client care funnel, from signup to ongoing care. You will set the strategy, build programs, write copy, configure templates, and run tests alongside Product, Engineering, Design, and Clinical in a hybrid role.

You’ll lead data tracking, API triggers, HIPAA-compliant messaging, and marketing automation (Iterable/HubSpot/Braze/Customer.io).