Director, Provider Lifecycle Marketing

Tava Health; United States; A distancia; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary & stock options

Fully covered medical & dental for you

Paid parental leave

Weekly company lunch

Generous PTO & holidays

Descripción de la vacante

Tava Health is hiring a Marketing professional to own the provider lifecycle—from onboarding to sustained engagement—across email and SMS. You’ll craft campaigns, automate journeys, and partner with Product, Growth, and Success teams in an AI-first environment.

You’ll focus on activation, retention, and top-of-funnel messaging to drive provider adoption and ongoing usage of our platform, including insurance billing and referrals.

Formación

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years in lifecycle, CRM, or retention marketing, ideally for SaaS users, small businesses, the supply side of a marketplace, or B2B/B2B2C products.
• A track record of moving activation, feature adoption, or retention and churn metrics, with specific numbers you can talk about.
• Hands-on experience with a lifecycle or marketing automation platform (HubSpot, Iterable, or similar), including event‑and behaviour-triggered journeys across in-product, email, and SMS.
• Strong segmentation skills and comfort with data: SQL, cohort and retention analysis, and BI tools.
• Working knowledge of event tracking, and comfort partnering with Engineering on it.
• Clear, warm copywriting that respects a clinician’s time.
• Daily AI use in your marketing work, with examples to share.
• A plus: experience marketing to clinicians or other licensed professionals, small‑business/owner‑operated SaaS customers, and working in a HIPAA environment.

Responsabilidades

• Own provider lifecycle from approved to activated to retained (12 months) and top tier providers (13+ months).
• Build and optimize activation journeys to move providers past each step.
• Create scalable programs and triggers with AI-assisted testing.
• Drive adoption of platform features like insurance billing and referrals.
• Monitor churn risk and re-engage providers.
• Collaborate with Product, Growth, and Success teams to improve outcomes.
• Top-tier retention: keep long-tenured providers engaged and growing their practice.
• Provider funnel: optimize drip campaigns and inbound signup flows.
• Partner with Provider Growth to time communications correctly.

Conocimientos

Lifecycle marketing

CRM platforms

A/B testing

Email & SMS marketing

AI in marketing

Data analysis

Educación

Bachelor's degree in Marketing/Communications/Business

Herramientas

HubSpot

Iterable

SQL

BI tools

Descripción del empleo

Tava Health is hiring a Marketing professional to own the provider lifecycle—from onboarding to sustained engagement—across email and SMS. You’ll craft campaigns, automate journeys, and partner with Product, Growth, and Success teams in an AI-first environment.

You’ll focus on activation, retention, and top-of-funnel messaging to drive provider adoption and ongoing usage of our platform, including insurance billing and referrals.