Provider Lifecycle Growth Lead

Saasventurecapital; Salt Lake City (UT); Presencial; USD 110.000 - 160.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Stock options

Fully covered medical insurance

Dental & vision

Generous PTO

401(k)

Paid parental leave

Daily coffee & lunch stipend

Descripción de la vacante

Tava Health is seeking a Lifecycle Marketing Manager to own provider journeys from onboarding to long-term retention. You’ll craft campaigns across in-product, email, and SMS, partner with Provider Success/Growth, and drive activation and retention using AI and data insights.

Ideal candidates have 4+ years in lifecycle or CRM marketing, experience with HubSpot or Iterable, strong segmentation skills, and a focus on clear, clinician-friendly messaging.

Formación

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 4+ years in lifecycle, CRM, or retention marketing, ideally for SaaS or B2B.
• Track record of improving activation, adoption, retention with numbers.
• Hands-on with lifecycle platforms (HubSpot, Iterable) and data-driven segmentation.
• Experience with event tracking and partnering with Engineering.

Responsabilidades

• Own provider lifecycle from approved to activated, activation to 12-month retention.
• Build, test, and optimize onboarding and retention campaigns via email/SMS.
• Write clear, warm copy and work with Product, Provider Success, and Growth teams.
• Leverage AI tools for copy, segmentation, testing, and automation.
• Ensure HIPAA-conscious communications and data privacy in all messaging.

Conocimientos

Lifecycle marketing

CRM

Retention marketing

Copywriting

AI testing

Educación

Bachelor’s degree in Marketing, Communications, Business, or related field

Herramientas

HubSpot

Iterable

Descripción del empleo

Tava Health is seeking a Lifecycle Marketing Manager to own provider journeys from onboarding to long-term retention. You’ll craft campaigns across in-product, email, and SMS, partner with Provider Success/Growth, and drive activation and retention using AI and data insights.

Ideal candidates have 4+ years in lifecycle or CRM marketing, experience with HubSpot or Iterable, strong segmentation skills, and a focus on clear, clinician-friendly messaging.