AI-Driven Healthcare Lifecycle Lead

Legion Health, Inc.; San Francisco (CA); On-site; USD 140,000 - 260,000; Full time

Benefits offered by this job

Health Insurance

In-person retreats

Meal stipends

Lifecycle/CRM tooling budget

Learning stipend

AI tooling budget

Job summary

Legion Health, Inc. is seeking a Consumer AI Lifecycle Product and Marketing Lead to build an AI-native patient engagement engine in San Francisco, blending marketing, product, and clinical operations.

You’ll design lifecycle states, personalize journeys, and run experiments across channels, with HIPAA-aware governance and high-volume messaging. You’ll own lifecycle strategy from activation to retention, using tools like Braze, Iterable, or Klaviyo, and collaborate with product, data, and ops to

Qualifications

• 6+ years in lifecycle marketing, CRM, retention, engagement, growth marketing.
• 3+ years directly owning lifecycle programs across email, SMS, push, in-app, transactional messaging.
• Strong preference for experience in consumer healthcare, marketplaces, subscriptions, high-volume consumer businesses.

Responsibilities

• Build Legion’s AI-native lifecycle engine across activation, booking, visit completion, follow-up adherence, renewal support, retention, reactivation, and winback.
• Design the patient communication system across email, SMS, push, in-app, transactional reminders, AI-assisted outreach, and future owned channels.
• Map the full patient journey into lifecycle states, triggers, audiences, suppressions, escalation rules, personalization rules, and next-best-action logic.
• Own lifecycle experimentation across A/B tests, holdouts, incrementality tests, send-time tests, cadence tests, and journey-level optimization.

Skills

Lifecycle marketing

CRM ownership

A/B testing

AI-native

Healthcare experience

Cross-functional collaboration

Tools

Braze

Iterable

Customer.io

Klaviyo

HubSpot

Salesforce Marketing Cloud

Job description

Legion Health, Inc. is seeking a Consumer AI Lifecycle Product and Marketing Lead to build an AI-native patient engagement engine in San Francisco, blending marketing, product, and clinical operations.

You’ll design lifecycle states, personalize journeys, and run experiments across channels, with HIPAA-aware governance and high-volume messaging. You’ll own lifecycle strategy from activation to retention, using tools like Braze, Iterable, or Klaviyo, and collaborate with product, data, and ops to