Senior Lifecycle Growth Manager – SaaS

Tava Health; United States; A distancia; USD 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary & stock options

Medical & dental premiums covered

Mental health benefit

Monthly HSA contributions

Generous PTO & holidays

Parental leave

401(k) retirement plan

Company-paid lunch

Descripción de la vacante

Tava Health is seeking a Lifecycle Marketing Manager to own the provider lifecycle across activation, onboarding, and ongoing retention. You will craft triggered journeys, optimize onboarding, and collaborate with Product, Growth, and Success teams to scale automated messaging across in-product, email, and SMS channels.

You will leverage data (SQL, cohorts, BI) and AI tools to iterate quickly, improving activation and retention while ensuring HIPAA-compliant, clear communications for clinicians.

Formación

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4+ years in lifecycle, CRM, or retention marketing, ideally for SaaS users, small businesses, or B2B/B2B2C products.
• A track record of moving activation, adoption, retention and churn metrics with specific numbers.
• Hands-on experience with lifecycle marketing platforms (HubSpot, Iterable, or similar), including event- and behavior-triggered journeys across in-product, email, and SMS.
• Strong segmentation skills and comfort with data: SQL, cohort and retention analysis, and BI tools.
• Working knowledge of event tracking and partnering with Engineering on it.
• Clear, warm copywriting that respects a clinician’s time.
• Daily AI use in marketing work, with examples to share.
• A plus: experience marketing to clinicians or licensed professionals; HIPAA environment.

Responsabilidades

• Own and optimize provider lifecycle journeys from approved to activated, activated to retained (12 months), and 13+ months retention.
• Build and optimize provider drip campaigns and signup flows.
• Collaborate with Provider Success, Provider Growth, and Provider Product teams to test and scale programs.
• Use AI tools to test variants, automate steps, and accelerate onboarding and onboarding messaging.

Conocimientos

Lifecycle marketing

CRM systems

Data analysis

AI copywriting

Educación

Bachelor’s degree in Marketing, Communications, Business

Herramientas

HubSpot

Iterable

Descripción del empleo

Tava Health is seeking a Lifecycle Marketing Manager to own the provider lifecycle across activation, onboarding, and ongoing retention. You will craft triggered journeys, optimize onboarding, and collaborate with Product, Growth, and Success teams to scale automated messaging across in-product, email, and SMS channels.

You will leverage data (SQL, cohorts, BI) and AI tools to iterate quickly, improving activation and retention while ensuring HIPAA-compliant, clear communications for clinicians.