Senior AI-Driven Lifecycle Marketing Lead

Saasventurecapital; Salt Lake City (UT); Híbrido; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary & equity

Medical + dental premiums

Mental health benefit

Monthly HSA contributions

Generous PTO & holidays

Parental leave

401(k) retirement plan

Company lunch program

Descripción de la vacante

Tava Health is hiring a Growth Marketing leader to optimize the end-to-end client care funnel and drive conversions across onboarding, sessions, and ongoing care. You will own lifecycle campaigns, work with Product/Engineering on data, and create compliant, AI-enhanced messaging.

Join a fast-growing, mission-driven team dedicated to making mental health care accessible. This hybrid role emphasizes experimentation, data-driven decisions, and hands-on platform management.

Formación

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6+ years in lifecycle, CRM, or growth marketing, ideally in consumer health, marketplaces, or high-growth tech.
• Proven track record of moving funnel conversion metrics with measurable results.
• Daily AI use in marketing work with workflows and automation.
• Hands-on experience with marketing automation platforms and event-triggered campaigns.

Responsabilidades

• Own the end-to-end client care funnel from user sign-up to ongoing care.
• Build lifecycle programs and onboarding flows to close gaps between signup and first session.
• Develop messaging and in-product experiences to maintain continuity of care.
• Design full transition messaging for insurance continuation after sponsorship ends.
• Cross-sell across services and nurture programs for re-entry after completion of care.
• Collaborate with Product, Engineering, Design, and Clinical to define event tracking and data pipelines.
• Create and QA responsive, data-driven email/SMS templates with conditional logic.

Conocimientos

Lifecycle marketing

AI usage in marketing

Copywriting

Experimentation design

HTML/CSS for emails

Event tracking & data infrastructure

SQL/Mixpanel/BI tools

Educación

Bachelor's degree in Marketing/Communications/Business or related

Herramientas

Iterable

HubSpot

Braze

Customer.io

HTML/CSS

SQL

Mixpanel

Descripción del empleo

Tava Health is hiring a Growth Marketing leader to optimize the end-to-end client care funnel and drive conversions across onboarding, sessions, and ongoing care. You will own lifecycle campaigns, work with Product/Engineering on data, and create compliant, AI-enhanced messaging.

Join a fast-growing, mission-driven team dedicated to making mental health care accessible. This hybrid role emphasizes experimentation, data-driven decisions, and hands-on platform management.