Senior Lifecycle Growth Lead – DTC & CRM

Applied Labs; New York (NY); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Dog-friendly office

Market-competitive pay

Healthcare coverage

Mental health benefits

Parental leave

401k with match

Flexible PTO

Pet perks

Job summary

The Farmer’s Dog, a NYC-based direct-to-consumer pet food company, is seeking a Senior Lifecycle Manager to own customer lifecycle communications and strategy. You’ll partner with Product Engineering and Data to move from manual, in-the-weeds execution to scalable, real-time journeys, and lead experiments that shape how we talk to customers at critical moments.

You’ll manage a direct report, drive end-to-end lifecycle initiatives, and align cross-functionally to optimize retention and growth

Qualifications

• 6+ years of lifecycle, CRM, or retention marketing experience, ideally at a DTC or subscription business.
• Hands-on ownership of a lifecycle communications platform.
• People management experience and ability to lead ceremonies and feedback.

Responsibilities

• Own end-to-end lifecycle communications from Welcome to Order Delivered and beyond, transitioning to automated, event-triggered messaging.
• Define content and messaging strategy across the customer journey, including guidance for feeding/transitioning and picky eaters.
• Shape education, content, and claims strategy to build customer understanding and belief.
• Lead 90-day experience experiments including design, targeting, setup in Simon, QA, analysis, and iteration.
• Partner with Data to rebuild flows and create new journeys for real-time data and lifecycle optimization.
• Sponsor lifecycle strategy across adjacent growth initiatives and go-to-market for subscribers.
• Manage and develop a direct report with regular ceremonies and feedback.
• Support ad hoc lifecycle needs as priorities evolve.

Skills

Lifecycle marketing

CRM

Retention

People management

Experimentation

Cross-functional teamwork

Tools

Simon

Job description

The Farmer’s Dog, a NYC-based direct-to-consumer pet food company, is seeking a Senior Lifecycle Manager to own customer lifecycle communications and strategy. You’ll partner with Product Engineering and Data to move from manual, in-the-weeds execution to scalable, real-time journeys, and lead experiments that shape how we talk to customers at critical moments.

You’ll manage a direct report, drive end-to-end lifecycle initiatives, and align cross-functionally to optimize retention and growth