Senior Lifecycle & Growth Manager

The Farmer's Dog; New York (NY); On-site; USD 150,000 - 165,000; Full time

Benefits offered by this job

Dog-friendly office

Equity packages

Healthcare, dental, vision

Mental health benefits

12 weeks parental leave

401k with company match

Flexible PTO

Discounted fresh food for your pup

Company-wide team events

Job summary

The Farmer’s Dog in New York, NY is seeking a Senior Lifecycle Manager to own customer lifecycle communications and strategy, partnering with Product Engineering and Data to scale journeys and experiments. You’ll move concepts from manual execution to scalable, real-time customer journeys, and lead experimentation at critical moments.

You will oversee end-to-end campaigns from Welcome to Order Delivered, define messaging across the journey, and mentor a direct report while driving retention and

Qualifications

• 6+ years in lifecycle, CRM, or retention marketing, with hands-on LMS ownership.
• Experience managing a direct report and running ceremonies.
• Ability to lead cross-functional initiatives with Product Engineering and Data.
• Experience designing lifecycle experiments from setup to iteration.
• Comfort with balancing day-to-day work and strategic sponsorship.

Responsibilities

• Own end-to-end lifecycle communications from Welcome to Order Delivered and beyond, transitioning to automated messaging.
• Define content and messaging strategy across the customer journey including feeding guidance and transition pacing.
• Shape education, content, and claims strategy to drive customer understanding.
• Lead 90-day experience and check-in comms experiments from design to analysis.
• Partner with Data to rebuild flows and enable real-time lifecycle optimization.
• Sponsor lifecycle strategy across growth initiatives (discounting, product launches, etc.).
• Manage and develop a direct report with regular ceremonies and feedback.
• Support ad hoc lifecycle needs for emerging initiatives.

Skills

Lifecycle marketing

CRM

Retention marketing

People management

Cross-functional

Experimentation

Communication

Job description

The Farmer’s Dog in New York, NY is seeking a Senior Lifecycle Manager to own customer lifecycle communications and strategy, partnering with Product Engineering and Data to scale journeys and experiments. You’ll move concepts from manual execution to scalable, real-time customer journeys, and lead experimentation at critical moments.

You will oversee end-to-end campaigns from Welcome to Order Delivered, define messaging across the journey, and mentor a direct report while driving retention and