Senior Lifecycle Engagement Leader, Growth & AI

Pantera Capital; United States; Remote; USD 125,000 - 140,000; Full time

Job summary

Carrot is seeking a Senior Member Engagement Manager, Lifecycle to lead end-to-end lifecycle programs across email, SMS, and Push communications. You will own strategy, audience segmentation, and performance analysis, partnering with Marketing Operations, Content, Data, Product, and Customer Success to drive engagement and retention.

You will leverage AI tools to optimize workflows and personalize experiences, while maintaining a strong focus on quality, risk mitigation, and scalable

Qualifications

• Bachelor’s Degree
• 7-10 years of professional experience in lifecycle, engagement, or other marketing roles - preferably in B2C health benefits, wellness, or regulated consumer tech
• Experience owning B2C lifecycle programs end-to-end: including strategy, journey design, technical build, performance analysis, and optimization; Understanding of personalization strategies in CRM programs, such as dynamic content blocks, conditional logic, Liquid, or lifecycle journey mapping
• Data and results-driven: analytical, can measure results with statistical judgment, and communicate findings to stakeholders
• Excellent cross-functional collaboration skills: you’ve led projects across Marketing Operations, Content, Data, Product, and Customer Success
• Familiarity with AI tools in a marketing context
• Attention to detail, mitigating risk
• Experience partnering with Marketing Operations or technical teams on campaign setup, QA, and email production workflows; familiarity with email marketing tools or CRM platforms (e.g., Blueshift, Salesforce Marketing Cloud, Campaign.io, or similar), and working with complex segmentation or personalization logic

Responsibilities

• Lead new lifecycle experiences for emerging health journeys and programs by partnering with Marketing Operations, Content, Data, and Product from concept through post-launch, serving as the G&E lifecycle expert on cross-functional initiatives
• Maintain and optimize lifecycle engagement programs end-to-end including strategy, audience segmentation, cross-functional execution, and performance analysis across multiple member health journeys and channels
• Drive member engagement and retention through data: own analysis across your programs, develop hypotheses, test, interpret results, and communicate findings to guide strategy
• Partner with the broader G&E team on lifecycle strategy, contributing to Carrot's approach to member conversion and long-term engagement through experimentation, personalization, and AI-assisted workflow development
• Serve as the G&E lifecycle partner for product GTM releases, bringing B2C communications and technical expertise to cross-functional work with Product and PMM

Skills

Lifecycle ownership

Data analysis

Cross-functional collaboration

CRM platforms

AI in marketing

Education

Bachelor's Degree

Tools

Blueshift

Salesforce Marketing Cloud

Campaign.io

Job description

Carrot is seeking a Senior Member Engagement Manager, Lifecycle to lead end-to-end lifecycle programs across email, SMS, and Push communications. You will own strategy, audience segmentation, and performance analysis, partnering with Marketing Operations, Content, Data, Product, and Customer Success to drive engagement and retention.

You will leverage AI tools to optimize workflows and personalize experiences, while maintaining a strong focus on quality, risk mitigation, and scalable