Senior Lifecycle Marketing Leader — AI-Driven Growth

Chime; San Francisco (CA); On-site; USD 150,000 - 208,000; Full time

Benefits offered by this job

Bonus eligibility

Equity package

Comprehensive benefits

Job summary

Chime is seeking a Senior Lifecycle Marketing Manager to own the lifecycle strategy across email, push, in-app, and SMS. You’ll partner with Product, Growth, and Analytics to drive primacy, retention, and LTV, using data and AI to personalize journeys.

The role combines strategic leadership with hands-on optimization and cross-functional influence. With 6–8+ years in lifecycle/retention marketing and fluency in analytics tools, you’ll shape high-impact programs and leverage AI to automate and

Qualifications

• 6–8+ years of lifecycle, integrated, or retention marketing experience.
• Strong data fluency and analytics/AI-enabled tools experience.
• Experience incorporating AI and automation into day-to-day work.
• Strong strategic judgment across journeys, segmentation, targeting, and testing.
• Ability to lead cross-functional conversations and influence senior partners.
• Deep member obsession balancing experience with business needs in high-stakes decisions.
• Hands-on experience with CRM/MAPs such as Braze, Iterable, or Klaviyo; owned a lifecycle domain end-to-end.

Responsibilities

• Own the lifecycle strategy for a complex, high-impact area of the business and tie it to outcomes.
• Design and evolve connected journeys across email, push, in-app, and SMS as data and priorities change.
• Develop segmentation and targeting strategies with Data Science for personalized programs.
• Set the testing agenda, run rigorous experiments, and translate findings into strategy.
• Lead cross-functional decisions with Product, Growth, and Analytics to improve lifecycle processes.
• Use AI tools and automation to move toward more automated, personalized journeys.
• Own outcomes for the area, linking lifecycle work to primacy, retention, ARPAM, and LTV.

Skills

Lifecycle marketing

Data analytics

AI/automation

Cross-functional leadership

Tools

Hex

Looker

Statsig

Braze

Iterable

Klaviyo

Job description

Chime is seeking a Senior Lifecycle Marketing Manager to own the lifecycle strategy across email, push, in-app, and SMS. You’ll partner with Product, Growth, and Analytics to drive primacy, retention, and LTV, using data and AI to personalize journeys.

The role combines strategic leadership with hands-on optimization and cross-functional influence. With 6–8+ years in lifecycle/retention marketing and fluency in analytics tools, you’ll shape high-impact programs and leverage AI to automate and