Senior Integrated Media Planner (Top Tier FinServ)

Omnicom Media US; New York (NY); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Flexible Spending Accounts (FSA)

Dependent Care FSA

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance

Job summary

Ptarmigan Media, part of Omnicom Media Group, seeks a dynamic media planning professional in New York. You will manage client business daily, craft cross-channel media plans, and analyze campaigns to drive optimization and value for financial services clients.

You will collaborate across planning, digital and investment teams, guide juniors, and maintain strong client relationships in a fast-paced environment.

Qualifications

• 2.5+ years of media planning and buying experience at a media agency.
• Working knowledge of full-funnel, cross-channel media (Digital, Print, TV/OTT, OOH, Audio).
• Ability to recommend and implement innovative channel and process improvements.
• Strong analytical skills to evaluate digital performance and KPIs.
• Proven negotiation skills that drive incremental client value.
• Proficiency in tools like Google Analytics, DFA, Data Studio, Prisma.

Responsibilities

• Manage day-to-day stewardship of client business.
• Develop media plan recommendations across tactical and high-impact activations.
• Support and analyze campaign performance; deliver insights and optimization.
• Manage budgets, flowcharts, and campaign pacing for fiscal accuracy.
• Guide junior team members in developing RFPs and partner proposals.
• Maintain visibility into all active projects across planning, digital, and investment teams.
• Respond to client needs with speed, clarity, and professionalism.
• Assist in building timelines and coordinating cross-team inputs to meet deadlines.

Skills

Media planning

Budget management

Full-funnel media

Analytical thinking

Negotiation

Client relationships

Presentation skills

Team collaboration

Multitasking

MS Office

Tools

Google Analytics

DoubleClick/DFA

Google Data Studio

Prisma

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Overview

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unmatched knowledge of the financial industry and B2B2C marketplace, we develop innovative, strategic media solutions for more than 80 global financial services clients.

Our people are our greatest asset—their expertise, curiosity, and entrepreneurial energy fuel our success. They shape our culture, advance our capabilities, and power the cutting-edge solutions that help our clients grow.

As we expand our New York office, we’re seeking dynamic, forward-thinking talent to join our team. If you’re passionate about financial services, media strategy, and pushing the boundaries of what’s possible, we want to meet you. This is an exciting opportunity to contribute to a collaborative, fast-paced environment where your ideas will drive meaningful impact.

We offer a platform for growth, a supportive team culture, and the opportunity to work with some of the most respected brands in financial services.

Responsibilities

• •Manage day-to-day stewardship of client business
• •Develop media plan recommendations across both tactical and high-impact/custom activations to meet client goals
• •Support and analyze campaign performance, delivering insights, key takeaways, and optimization recommendations
• •Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
• •Guide junior team members in developing clear, strategic RFPs to inspire innovative and first-to-market media partner proposals
• •Maintain visibility into all active projects across planning, digital, and investment teams
• •Respond to client needs with speed, clarity, and professionalism
• •Assist in building project timelines and coordinating cross-team inputs to ensure deadlines are met

Qualifications

• •2.5+ years media planning & buying experience at a media agency
• •Working knowledge of full-funnel, cross-channel media including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
• •Ability to recommend and implement innovative channel and process improvements
• •Strong analytical skills with ability to evaluate digital performance and report on KPIs across multiple tactics
• •Proven negotiation skills that drive incremental value for clients
• •Proficiency in tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, etc.
• •Ability to build and maintain strong, strategic relationships with media partners
• •Exceptional written, verbal, and presentation skills
• •Collaborative team player with a consultative mindset and willingness to challenge the status quo
• •Ability to manage multiple priorities in a fast-paced environment while maintaining excellent attention to detail
• •Advanced proficiency in Microsoft Office
• •Financial Services experience preferred but not required

#LI-KC2

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job‑related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$70,000—$85,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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