Associate Director, Planning

Omnicom; New York (NY); Hybrid; USD 70,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Allow

Job summary

Omnicom Media, the media services division of Omnicom Group, is seeking an Associate Director, Strategy in New York to develop and implement strategic initiatives aligned to client objectives. You will collaborate with clients, internal teams, and external partners to design holistic media plans that deliver measurable results.

The role requires strong data-centric thinking, leadership, and expertise in media planning and buying.

Qualifications

• Minimum 5 years of experience in media operations.
• Strong knowledge of media planning, buying, and optimization across channels.
• Retail/eCommerce/entertainment experience.
• Relevant post-secondary education, training, or equivalent experience.

Responsibilities

• Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand.
• Build sound strategic frameworks that ladder up to client business goals.
• Provide excellent client service by being responsive, accountable and detail oriented.
• Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives.
• Own consumer insights and inspire tactical representations of strong, clear media strategies.
• Identifying opportunities for cross-platform deals when appropriate.
• Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving.
• Effectively motivate, lead, and train the team to maximize shared objectives.
• Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
• Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
• Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
• Proficiency in Media Planning and buying tools and platforms.
• Strong understanding of Project Management Methodologies and process improvement techniques.
• Understanding of financial operations, Budget Management, Strategic Planning, and media activation.
• Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.

Skills

Media planning

Media buying

Data analysis

Cross-functional teamwork

Project management

Education

Post-secondary education

Tools

Omni platform

Job description

Associate Director, Strategy

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Summary

The Associate Director, Strategy will develop and implement strategic initiatives aligned to client objectives. Key to this role is the ability to collaboration between the client, internal teams, and external partners in order to effectively strategize and interpret key cultural, consumer and category signals required to design holistic media plans that deliver on client objectives.

Responsibilities

• Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
• Build sound strategic frameworks that ladder up to client business goals
• Provide excellent client service by being responsive, accountable and detail oriented
• Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
• Own consumer insights and inspire tactical representations of strong, clear media strategies
• Identifying opportunities for cross-platform deals when appropriate
• Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
• Effectively motivate, lead, and train the team to maximize shared objectives
• Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
• Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
• Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
• Proficiency in Media Planning and buying tools and platforms.
• Strong understanding of Project Management Methodologies and process improvement techniques.
• Understanding of financial operations, Budget Management, Strategic Planning, and media activation.
• Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.

Experiences

• Minimum of 5 years of experience in media operations, preferably in an agency or media organization.
• Strong knowledge of media planning, buying, and optimization across various channels.
• Retail/eCommerce/entertainment experience
• Relevant post-secondary education, training, or equivalent experience

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$70,000—$125,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.