Senior Integrated Planner

Adelphi Group; New York (NY); On-site; USD 70,000 - 85,000; Full time

Job summary

Omnicom Media Group in New York is seeking a dynamic media planner/buyer to manage day-to-day client stewardship, develop cross-channel plans, and drive campaign optimization. The role covers Digital, Print, TV/OTT, OOH, and Audio, with an emphasis on financial services clients.

You will analyze performance, generate insights, coordinate with planning, digital, and investment teams, and present clear recommendations. In-office attendance is required three days a week.

Qualifications

• 2.5+ years in media planning and buying at an agency.
• Knowledge across Digital, Print, TV/OTT, OOH, and Audio.
• Ability to suggest channel and process improvements.
• Strong analytics to evaluate performance and report KPIs.
• Proven negotiation skills delivering incremental client value.
• Proficiency with Google Analytics, DoubleClick/DFA, Data Studio, Prisma.
• Build and maintain strategic media partner relationships.
• Excellent written, verbal, and presentation skills.
• Collaborative, consultative mindset with ability to challenge status quo.
• Attention to detail in a fast-paced environment; strong MS Office.
• Financial Services experience preferred but not required.

Responsibilities

• Manage day-to-day stewardship of client business.
• Develop media plan recommendations across channels and activations to meet client goals.
• Support and analyze campaign performance, delivering insights and optimization recommendations.
• Manage budgets, flowcharts, and pacing to ensure fiscal accuracy and alignment with client objectives.
• Guide junior team members in developing clear, strategic RFPs to inspire innovative media proposals.
• Maintain visibility into all active projects across planning, digital, and investment teams.
• Respond to client needs with speed, clarity, and professionalism.
• Assist in building project timelines and coordinating cross-team inputs to meet deadlines.

Skills

Media planning

Media buying

Digital analytics

KPI reporting

Negotiation

Tools

Google Analytics

DoubleClick/DFA

Google Data Studio

Prisma

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Overview
Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unmatched knowledge of the financial industry and B2B2C marketplace, we develop innovative, strategic media solutions for more than 80 global financial services clients.
Our people are our greatest asset—their expertise, curiosity, and entrepreneurial energy fuel our success. They shape our culture, advance our capabilities, and power the cutting-edge solutions that help our clients grow.
As we expand our New York office, we’re seeking dynamic, forward-thinking talent to join our team. If you’re passionate about financial services, media strategy, and pushing the boundaries of what’s possible, we want to meet you. This is an exciting opportunity to contribute to a collaborative, fast-paced environment where your ideas will drive meaningful impact.
We offer a platform for growth, a supportive team culture, and the opportunity to work with some of the most respected brands in financial services.

Responsibilities

• Manage day-to-day stewardship of client business
• Develop media plan recommendations across both tactical and high-impact/custom activations to meet client goals
• Support and analyze campaign performance, delivering insights, key takeaways, and optimization recommendations
• Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
• Guide junior team members in developing clear, strategic RFPs to inspire innovative and first-to-market media partner proposals
• Maintain visibility into all active projects across planning, digital, and investment teams
• Respond to client needs with speed, clarity, and professionalism
• Assist in building project timelines and coordinating cross-team inputs to ensure deadlines are met

Qualifications

• 2.5+ years media planning & buying experience at a media agency
• Working knowledge of full-funnel, cross-channel media including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
• Ability to recommend and implement innovative channel and process improvements
• Strong analytical skills with ability to evaluate digital performance and report on KPIs across multiple tactics
• Proven negotiation skills that drive incremental value for clients
• Proficiency in tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, etc.
• Ability to build and maintain strong, strategic relationships with media partners
• Exceptional written, verbal, and presentation skills
• Collaborative team player with a consultative mindset and willingness to challenge the status quo
• Ability to manage multiple priorities in a fast-paced environment while maintaining excellent attention to detail
• Advanced proficiency in Microsoft Office
• Financial Services experience preferred but not required

New York: $70,000.00-$85,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.