Senior Integrated Marketing Proposals Lead

Dow Jones; New York (NY); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Education Benefits

Paid Maternity and Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones is seeking an Integrated Marketing professional to lead end-to-end RFP responses, aligning client goals with WSJ and Barron’s Group media solutions. You will assemble specialists, craft persuasive proposals, and measure success with the team.

You will collaborate across Sales, Product Marketing, Ad Operations, and Events, translating insights into compelling campaigns for Luxury, Real Estate, and B2C advertisers. Strong writing and organizational skills are essential.

Qualifications

• B.A. or B.S. with 4+ years marketing experience.
• Highly organized with strong attention to detail.
• Effective communicator; writing skills required; design skills a plus.
• Experience in ad sales, planning, and account management.

Responsibilities

• Daily pitch and proposal work that responds to client needs and telegraphs the value of WSJ & Barron's Group media offerings.
• Develop an understanding of WSJ & Barron’s ad products and creative capabilities.
• Develop and articulate creative marketing programs in written proposals and pitch decks.
• Use research and data to share insights and support value propositions for client pitches and proposals.
• Work with and project manage across Sales, Product Marketing, Ad Operations & Planning, Research, Events, etc.
• Educate and keep the team up to date with advertising industry trends.

Skills

Cross-platform marketing

Project management

Written communication

Google Suite

Data-driven insights

Interpersonal skills

Attention to detail

Collaboration across teams

Education

B.A. or B.S.

Tools

Google Suite

Job description

Dow Jones is seeking an Integrated Marketing professional to lead end-to-end RFP responses, aligning client goals with WSJ and Barron’s Group media solutions. You will assemble specialists, craft persuasive proposals, and measure success with the team.

You will collaborate across Sales, Product Marketing, Ad Operations, and Events, translating insights into compelling campaigns for Luxury, Real Estate, and B2C advertisers. Strong writing and organizational skills are essential.