Associate Manager, Paid Media, WSJ+

Storyful; New York; Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Education benefits

Commuter transit program

Subscription discounts

Employee referral program

Financial health programs

Cybersecurity protection

Job summary

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ in the US and international region to grow and optimize paid media programs driving WSJ+ acquisition. This highly collaborative role coordinates with multiple teams to plan, develop, and execute growth strategies.

The candidate will have 5–7 years managing direct-response paid media campaigns end-to-end. Reporting to the Director, Paid Media, you will work with Marketing, Acquisition, Engagement & Retention, Brand, and Data Science,

Qualifications

• Minimum 5 years in paid media.
• Experience identifying meaningful insights within campaigns.
• Hands-on in metrics/KPIs reporting for business goals and campaigns.
• Bachelor's degree in marketing or business administration preferred or equivalent.

Responsibilities

• Create a strategic framework across paid media platforms (Meta, Google Search, DV360, LinkedIn, X, Amazon).
• Optimize media strategies to improve performance and meet KPI goals.
• Manage a $10M+ annual media budget to increase reach and acquisition.
• QA campaign builds, optimize targeting, monitor performance.
• Manage campaigns and coordinate with internal teams to hit goals and respond to real-time results.
• Leverage media, creative, and content to grow subscriptions and digital footprint.
• Actively report and optimize paid media performance.
• Provide updates to the Marketing Team and stay ahead of industry trends.

Skills

Paid media

Insights from campaigns

Metrics & KPIs

GA4 / DV360 / CM360 / SA360

Education

Bachelor's degree in marketing or business administration

Tools

DV360

CM360

GA4

SA360

Job description

About the Team

Our global marketing team champions the voice of the customer and serves as ambassadors of the brand through exemplary direct marketing campaigns. We facilitate seamless collaboration across the company, acting as the bridge that connects various teams. In partnership with our product and sales teams, we drive business growth and add strategic value, uniting the business through a diverse array of initiatives. Our team strives to attract, engage, and retain subscribers through innovative strategies and campaigns. We are committed to exercise a voracious appetite to improve the ways we work and our creative output.

About the Role

Dow Jones is seeking an Associate Manager, Paid Media - WSJ+ in the US and international region who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for WSJ+. This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop, and execute growth strategies. The ideal candidate will have 5-7 years of experience with managing direct response paid media campaigns start to finish. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals. You will report to the Director, Paid Media and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science. You will work on-site in our midtown Manhattan office 3 days each week.

You will:

• Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, LinkedIn, X, and Amazon.
• Optimize media strategies to improve performance and ensure the KPI goals are met.
• Manage a $10M+ annual media budget to increase audience reach, maximize acquisition volume and deliver on CPO goals.
• Be hands on in-platform - QA’ing campaign builds, optimizing targeting strategy, and monitoring performance.
• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance.
• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
• Actively report, track and optimize performance of paid media campaigns.
• Make recommendations and provide updates to the Marketing Team.
• Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

You have:

• 5 years experience in paid media.
• Prove experience identifying meaningful, actionable insights within past successful paid media campaigns.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360).
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the organization to achieve success.
• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.
• A bachelor's degree in marketing or business administration is preferred, or equivalent experience.

Our Benefits:

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle Programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program
• Financial Health Programs
• Cybersecurity Protection

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.

EEO/Disabled/Vets

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area: Dow Jones - Marketing

Job Category: Marketing & Product Management

Union Status: Union role

Base Pay Range: $80,000.00 - $100,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Company Overview

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).