Senior Media Planning & Strategy Lead

Dow Jones; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Wellness resources

Commuter transit program

Subscription discounts

Employee referral program

Cybersecurity protection

Job summary

Dow Jones is seeking a solution-driven professional for its Sales Planning team in the United States. The role focuses on pricing integrity, media plan strategy, and campaign delivery while collaborating across Sales, Marketing, and Client Success to optimize revenue and client outcomes.

The ideal candidate is analytical, collaborative, and highly organized, with 5+ years in online ad operations or planning.

Qualifications

• 5+ years experience working with an online advertising operations or planning team.
• Experience using one or more internet ad serving systems and order management systems (i.e. GAM, Operative).
• Ability to work independently as well as with a team.
• Demonstrated ability to thrive in a fast paced environment while managing multiple projects and tight deadlines.
• Strong analytical, strategic, and creative problem solving skills.
• Excellent communication and interpersonal skills in person, over email and on the phone.
• Strong project management and organizational skills.
• Detail-oriented and highly motivated.

Responsibilities

• Serve as resource in support of the governance process for the vertical planning team members.
• Assist team members in responding to complicated client requests.
• Serve as a resource to the planning team during the media plan development process.
• Collaborate with the planning manager and planning director to identify resource challenges within the vertical.
• Assist the planning manager on onboarding and ongoing training of associate planners and planners.
• Solid understanding of Dow Jones product offering and operational capabilities.
• Help team members understand how they can successfully identify and mitigate problems before they occur.
• Team should develop skills to troubleshoot viewability, fraud, discrepancies, and more.
• Work with sales to provide proposal ideas and inventory solutions that best meet the client expectations and proposal objectives while maintaining pricing integrity and inventory package strategy.
• Produce sales proposals in order management system leveraging yield tools required.
• Reserve campaigns in order management system once deal is approved.
• Coordinate with the sales and ad ops teams to launch campaigns, and execute client optimizations so that revenue is maintained and balanced with client goals.
• Utilize historical data to support strategic decisions in the creation of new programs.

Skills

Analytical

Collaborative

Organized

Communication

Project management

Excel

Education

5+ years experience in online advertising operations

Tools

GAM

Operative

Order management systems

Job description

Dow Jones is seeking a solution-driven professional for its Sales Planning team in the United States. The role focuses on pricing integrity, media plan strategy, and campaign delivery while collaborating across Sales, Marketing, and Client Success to optimize revenue and client outcomes.

The ideal candidate is analytical, collaborative, and highly organized, with 5+ years in online ad operations or planning.