Director, Integrated Marketing & Proposals

Dow Jones & Co.; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Dow Jones & Co. in New York City seeks an Integrated Marketing professional to lead end-to-end RFP responses, promoting our client offerings and driving partnerships with The Wall Street Journal and Barron's Group.

You will develop creative marketing programs, leverage research to build value propositions, and coordinate with Sales, Product Marketing, Ad Operations, Research and Events to deliver integrated client solutions.

Qualifications

• BA or BS degree; 4+ years of cross-platform marketing experience in publishing/digital advertising.

Responsibilities

• Daily pitch and proposal work to respond to client needs and communicate value of WSJ & Barron's Group offerings.
• Develop a broad understanding of WSJ & Barron's Group media ad products and creative capabilities.
• Create and articulate creative marketing programs, including written proposals and pitch decks, often with other disciplines.
• Use research and data to support value propositions for client pitches and proposals.
• Collaborate across Sales, Product Marketing, Ad Ops & Planning, Research, Events to develop pitches and integrated programs.
• Stay updated on advertising industry trends and opportunities for the business.

Skills

Cross-platform marketing

Education

BA/BS

Job description

Dow Jones & Co. in New York City seeks an Integrated Marketing professional to lead end-to-end RFP responses, promoting our client offerings and driving partnerships with The Wall Street Journal and Barron's Group.

You will develop creative marketing programs, leverage research to build value propositions, and coordinate with Sales, Product Marketing, Ad Operations, Research and Events to deliver integrated client solutions.