RFP & Integrated Marketing Lead

Dow Jones & Company, Inc.; Northern, New York (KY, NY); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Medical, dental, vision insurance

Education benefits

Maternity/Paternity leave

Family care benefits

Commuter transit

Subscription discounts

Employee referrals

Job summary

Dow Jones is seeking an Integrated Marketing professional to lead end-to-end RFP responses and craft integrated advertising programs for The Wall Street Journal and Barron’s Group. You’ll collaborate across Sales, Product Marketing, and Creative teams to translate insights into compelling client proposals.

The role emphasizes strong writing, project management, and an editorial mindset to elevate client partnerships in luxury, real estate, and B2C spaces, with a strong focus on outcomes and

Qualifications

• BA or BS plus 4+ years cross-platform Marketing experience in publishing/digital advertising.
• Strong organizational and communication skills.
• Excellent writing and Google Suite skills; design skills a plus.
• Foundational understanding of ad sales, planning, and account management.
• Experience translating product marketing materials into compelling proposals.

Responsibilities

• Daily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings.
• Develop a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilities.
• Develop and articulate creative marketing programs in many forms, including written creative proposals and visually motivated pitch decks (often in collaboration with other disciplines such as our creative studio, Events, etc.).
• Use research and data to share insights and support value propositions for client pitches and proposals.
• Work with and project manage across relevant areas of the organization (including Sales, Product Marketing, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clients.
• Educate and keep the team up to date with advertising industry trends and what opportunities or challenges they might present for our business.

Skills

Excellent writing

Strong communication

Organizational skills

Interpersonal skills

Attention to detail

Multi-project management

Learning mindset

Education

B.A./B.S.

Tools

Google Suite

Job description

Dow Jones is seeking an Integrated Marketing professional to lead end-to-end RFP responses and craft integrated advertising programs for The Wall Street Journal and Barron’s Group. You’ll collaborate across Sales, Product Marketing, and Creative teams to translate insights into compelling client proposals.

The role emphasizes strong writing, project management, and an editorial mindset to elevate client partnerships in luxury, real estate, and B2C spaces, with a strong focus on outcomes and