Senior Integrated Marketing Lead: Multi-Channel Campaigns

The Cigna Group; St. Louis (MO); Hybrid; USD 123,000 - 206,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Tuition reimbursement

Paid time off

Job summary

The Cigna Group is seeking a Senior Manager, Integrated Marketing to advance campaigns for Evernorth Health Services and Cigna Healthcare. You will translate enterprise strategies into messaging, creative platforms, and assets across buyer touchpoints, guiding campaigns from brief to activation.

Ideal candidates are strategic, creative, and collaborative, capable of leading agencies, internal teams, and external partners while delivering high-quality work in a complex, matrixed organization.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 8+ years in integrated marketing or related field.
• Experience leading multi-channel campaigns.
• Ability to translate complex strategies into messaging and compelling creative.

Responsibilities

• Lead integrated campaigns for priority Evernorth Health Services and Cigna Healthcare initiatives from strategy through optimization.
• Translate strategy into campaign briefs, audience/messaging frameworks, creative platforms, channel plans, and success measures.
• Direct multi-channel execution across paid/owned/earned channels with cohesive experiences and clear calls to action.
• Plan assets as buyer needs and intent evolve, balancing portfolio consistency with distinct business, product, audience, and channel needs.
• Manage concurrent campaigns, priorities, budgets, timelines, dependencies, risks, roles, and decisions.

Skills

Integrated marketing

Campaign strategy

Agency management

Team leadership

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Tools

Marketing automation

ABM platforms

Analytics tools

Job description

The Cigna Group is seeking a Senior Manager, Integrated Marketing to advance campaigns for Evernorth Health Services and Cigna Healthcare. You will translate enterprise strategies into messaging, creative platforms, and assets across buyer touchpoints, guiding campaigns from brief to activation.

Ideal candidates are strategic, creative, and collaborative, capable of leading agencies, internal teams, and external partners while delivering high-quality work in a complex, matrixed organization.