Senior Integrated Campaign Strategist (Hybrid)

Northern Trust; Chicago (IL); Hybrid; USD 115,000 - 195,000; Full time

Benefits offered by this job

401k and pension

Health, dental, vision

Paid time off

Job summary

Northern Trust is seeking a Senior Integrated Campaign Strategist to lead multi‑channel campaigns that connect client needs with business priorities. The role requires translating insights into measurable growth and collaborating with product, sales, content, and distribution teams to optimize performance.

You'll own strategy from briefs to execution, leverage Marketo and Salesforce, and drive demand, nurture, and pipeline growth while staying compliant with industry regulations.

Qualifications

• 7+ years in integrated marketing, campaign strategy, or demand generation in asset management.
• Deep understanding of financial advisors and institutional investor audiences.
• Experience mapping audience journeys across channels and optimizing conversions.
• Ability to build campaigns that align insights, messaging, channels, and metrics.
• Proven track record of driving engagement, leads, and pipeline growth.

Responsibilities

• Develop and execute multi-channel marketing campaigns aligned to growth objectives.
• Partner with product, sales, client marketing, and distribution teams to define strategy.
• Create briefs with audience, messaging, channels, KPIs, and success metrics.
• Leverage insights and market trends to inform positioning and strategy.
• Own day‑to‑day campaign management, timelines, and stakeholder communications.
• Lead cross‑functional campaign workstreams and coordinate with agencies and vendors.
• Monitor campaign performance and translate data into optimization actions.

Skills

Integrated marketing

Campaign strategy

Demand generation

Audience insights

Performance data

Cross-functional partnerships

Marketing automation

Salesforce

Project management

Executive communication

Regulatory knowledge

Tools

Marketo

Salesforce

Job description

Northern Trust is seeking a Senior Integrated Campaign Strategist to lead multi‑channel campaigns that connect client needs with business priorities. The role requires translating insights into measurable growth and collaborating with product, sales, content, and distribution teams to optimize performance.

You'll own strategy from briefs to execution, leverage Marketo and Salesforce, and drive demand, nurture, and pipeline growth while staying compliant with industry regulations.