Senior Manager, Integrated Campaigns & Growth

Cigna Health and Life Insurance Company; Bloomfield (CT); Hybrid; USD 123,000 - 206,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Well-being programs

401(k)

Life insurance

Tuition reimbursement

Paid time off

Paid holidays

Leaves of absence

Job summary

The Cigna Group is seeking a Senior Manager, Integrated Marketing to lead cross-functional campaigns for Evernorth Health Services and Cigna Healthcare. You will translate enterprise strategies into compelling messaging and assets across buyer touchpoints, guiding content, creative, and channel execution from brief to activation.

Ideal candidates have 8+ years in marketing, proven agency and team leadership, and a track record of multi-channel campaigns from strategy to optimization.

Qualifications

• Bachelor's degree or equivalent professional experience in integrated marketing.
• 8+ years in integrated marketing, campaign strategy, demand generation, or brand marketing.
• Proven success leading multi-channel campaigns from strategy to optimization.
• Ability to translate complex business strategies into clear value propositions and creative platforms.
• Experience managing agencies, budgets, timelines, and teams.

Responsibilities

• Lead integrated campaigns from strategy through optimization for Evernorth Health Services and Cigna Healthcare.
• Translate enterprise, product, and go-to-market strategies into campaign briefs, audience and messaging frameworks, creative platforms, channel plans, and success measures.
• Direct multi-channel execution across paid, owned, and earned channels, ensuring a cohesive experience and clear call to action.
• Plan the assets needed as buyer needs and intent evolve, balancing portfolio consistency with distinct needs.
• Manage concurrent campaigns, priorities, budgets, timelines, dependencies, risks, roles, and decisions.

Skills

Integrated marketing

Campaign strategy

Demand generation

Brand marketing

Leadership

Agency management

Education

Bachelor's degree or equivalent professional experience

Tools

Marketing automation

CRM systems

Job description

The Cigna Group is seeking a Senior Manager, Integrated Marketing to lead cross-functional campaigns for Evernorth Health Services and Cigna Healthcare. You will translate enterprise strategies into compelling messaging and assets across buyer touchpoints, guiding content, creative, and channel execution from brief to activation.

Ideal candidates have 8+ years in marketing, proven agency and team leadership, and a track record of multi-channel campaigns from strategy to optimization.