Senior Manager, Integrated Marketing – Hybrid

Cigna Healthcare; Bloomfield (CT); On-site; USD 123,000 - 206,000; Full time

Job summary

The Cigna Group in the United States is seeking a Senior Manager, Integrated Marketing to lead integrated campaigns advancing business objectives across Evernorth Health Services and Cigna Healthcare. You will translate strategies into compelling messaging, guide agency partners, and drive cohesive, audience-focused experiences.

The role emphasizes leadership, cross-functional collaboration, and data-informed optimization to improve results and growth. An annual bonus plan is anticipated.

Qualifications

• Bachelor’s degree or equivalent work experience in marketing.
• 8+ years in integrated marketing, campaign strategy, demand generation or brand marketing.
• Experience leading complex, multi-channel campaigns from strategy to activation.
• Ability to translate strategies into compelling messages and platforms.
• Experience managing agencies, budgets, timelines, scopes, and performance.
• MBA, master’s degree, or advanced marketing education is a plus.

Responsibilities

• Lead integrated campaigns from strategy through optimization.
• Translate enterprise, product, and go-to-market strategies into briefs, audience and messaging frameworks, channel plans, and success measures.
• Direct multi-channel execution across paid, owned, and earned channels.
• Plan assets as buyer needs evolve, balancing portfolio with channel needs.
• Manage concurrent campaigns, priorities, budgets, timelines, dependencies, risks, roles, and decisions.
• Champion distinctive, insight-led creative and messaging platforms.
• Guide internal teams and external agencies across formats and channels.
• Set agency expectations and provide feedback throughout development and execution.
• Lead, coach, and develop direct reports; build collaborative culture.
• Define KPIs and measurement frameworks with Analytics and channel teams.
• Translate results into executive-ready updates and actionable recommendations.

Skills

Integrated marketing

Campaign strategy

Demand generation

Brand marketing

Team leadership

Agency management

Audience insights

Education

Bachelor’s degree

MBA or equivalent

Tools

Marketing automation tools

CRM platforms

Job description

The Cigna Group in the United States is seeking a Senior Manager, Integrated Marketing to lead integrated campaigns advancing business objectives across Evernorth Health Services and Cigna Healthcare. You will translate strategies into compelling messaging, guide agency partners, and drive cohesive, audience-focused experiences.

The role emphasizes leadership, cross-functional collaboration, and data-informed optimization to improve results and growth. An annual bonus plan is anticipated.