Senior Manager, Integrated Marketing

Cigna Health and Life Insurance Company; Bloomfield (CT); Hybrid; USD 123,000 - 206,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Well-being programs

401(k)

Life insurance

Tuition reimbursement

Paid time off

Paid holidays

Leaves of absence

Job summary

The Cigna Group is seeking a Senior Manager, Integrated Marketing to lead cross-functional campaigns for Evernorth Health Services and Cigna Healthcare. You will translate enterprise strategies into compelling messaging and assets across buyer touchpoints, guiding content, creative, and channel execution from brief to activation.

Ideal candidates have 8+ years in marketing, proven agency and team leadership, and a track record of multi-channel campaigns from strategy to optimization.

Qualifications

• Bachelor's degree or equivalent professional experience in integrated marketing.
• 8+ years in integrated marketing, campaign strategy, demand generation, or brand marketing.
• Proven success leading multi-channel campaigns from strategy to optimization.
• Ability to translate complex business strategies into clear value propositions and creative platforms.
• Experience managing agencies, budgets, timelines, and teams.

Responsibilities

• Lead integrated campaigns from strategy through optimization for Evernorth Health Services and Cigna Healthcare.
• Translate enterprise, product, and go-to-market strategies into campaign briefs, audience and messaging frameworks, creative platforms, channel plans, and success measures.
• Direct multi-channel execution across paid, owned, and earned channels, ensuring a cohesive experience and clear call to action.
• Plan the assets needed as buyer needs and intent evolve, balancing portfolio consistency with distinct needs.
• Manage concurrent campaigns, priorities, budgets, timelines, dependencies, risks, roles, and decisions.

Skills

Integrated marketing

Campaign strategy

Demand generation

Brand marketing

Leadership

Agency management

Education

Bachelor's degree or equivalent professional experience

Tools

Marketing automation

CRM systems

Job description

SENIOR MANAGER, INTEGRATED MARKETING Evernorth Health Services and Cigna Healthcare Position Summary The Senior Manager, Integrated Marketing, will support Evernorth Health Services and Cigna Healthcare. Reporting to the Senior Director, Campaign Orchestration, this role leads integrated campaigns that advance priority business objectives and drive awareness, engagement, consideration, and growth across products, audiences, and channels. The Senior Manager translates enterprise strategies, business priorities, and customer insights into compelling messaging, creative platforms, and assets across buyer touchpoints. This role guides campaigns from brief through activation, ensuring strategy, content, creative, and channel execution work together and adapt by audience, channel, and funnel stage. The ideal candidate is a strategic, creative, and collaborative leader who builds trusted relationships, leads agency and internal partners, develops talent, and delivers high-quality work in a complex, matrixed organization.

Success in This Role Will Rely On

• Turning complex healthcare strategies and solutions into simple, relevant customer narratives and distinctive creative.
• Adapting messaging, content, and assets across audiences, channels, buyer needs, and funnel stages.
• Partnering across Lifecycle Marketing, Digital, Paid Media, Brand, Business Marketing, Communications, and Analytics to deliver cohesive experiences and clear ways of working.
• Leading agencies, internal creative resources, and team members with clear direction, strong judgment, and accountability.
• Using audience insights, performance data, and buyer intent signals to improve strategy, assets, and results.

Duties and Responsibilities

Integrated Marketing Strategy and Campaign Leadership

• Lead integrated campaigns for priority Evernorth Health Services and Cigna Healthcare initiatives from strategy through optimization.
• Translate enterprise, product, and go-to-market strategies into campaign briefs, audience and messaging frameworks, creative platforms, channel plans, and success measures.
• Direct multi-channel execution across paid, owned, and earned channels, ensuring a cohesive experience and clear call to action.
• Plan the assets needed as buyer needs and intent evolve, balancing portfolio consistency with distinct business, product, audience, and channel needs.
• Manage concurrent campaigns, priorities, budgets, timelines, dependencies, risks, roles, and decisions.

Creative Strategy, Content, and Agency Leadership

• Champion distinctive, insight-led creative that improves campaign effectiveness and differentiation.
• Lead development of messaging, creative platforms, content strategies, and asset ecosystems that turn complex strategies into compelling customer experiences.
• Guide internal creative teams and external agencies across formats and channels, ensuring work is strategically sound, audience-relevant, brand-aligned, and action-oriented.
• Set clear agency expectations and provide decisive, constructive feedback throughout development and execution.

Team and Cross-Functional Leadership

• Lead, coach, and develop direct reports with clear goals, priorities, expectations, and development plans.
• Build a collaborative, accountable, and inclusive culture focused on strategic thinking, creative excellence, learning, and execution.
• Serve as a trusted advisor across Marketing, business, and enterprise stakeholders; influence decisions and align competing priorities.
• Strengthen cross-functional processes that improve transparency, speed, and quality, and represent Integrated Marketing in planning, reviews, and executive updates.

Measurement and Optimization

• Define campaign objectives, KPIs, learning agendas, and measurement frameworks with Analytics and channel teams.
• Use research, market insights, performance, and buyer intent signals to guide strategy, creative, asset planning, and optimization.
• Translate results into actionable recommendations and executive-ready updates connecting marketing activity to audience response and business outcomes.
• Apply learnings to improve future briefs, messaging, creative, channel execution, and investment decisions.

Ideal candidates will offer

• Bachelor's degree or equivalent professional experience and 8+ years in integrated marketing, campaign strategy, demand generation, brand marketing, or a related discipline.
• Proven success leading complex, enterprise-scale, multi-channel campaigns from strategy and briefing through activation, measurement, and optimization.
• Ability to translate complex business or product strategies into clear value propositions, compelling messages, and breakthrough creative platforms.
• Experience managing agencies, budgets, timelines, scopes, feedback, and performance, plus leading and developing teams.
• Strong knowledge of buyer funnels, segmentation, channel strategy, content planning, and the role of messaging and creative across touchpoints.
• Demonstrated ability to build processes, influence stakeholders, and drive alignment in a matrixed organization.
• Exceptional communication, strategic thinking, creative judgment, project leadership, and problem-solving skills, with the ability to manage multiple priorities.
• MBA, master's degree, or advanced marketing education.
• Healthcare, health services, or pharmacy marketing experience.
• B2B marketing experience.
• Experience partnering with Lifecycle Marketing, Digital, Paid Media, marketing automation, and intent platforms.
• Knowledge of account-based marketing, personalization, nurture programs, SEO/AEO, conversion optimization, and the use of behavior and intent data.
• Ability to work from a Cigna Group office 3 days a week, as directed by the business. If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

For this position, we anticipate offering an annual salary of 123,400 - 205,600 USD / yearly, depending on relevant factors, including experience and geographic location.

This role is also anticipated to be eligible to participate in an annual bonus plan.

At The Cigna Group, you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well‑being and behavioral health programs. We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence. For more details on our employee benefits programs, click here.

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you need a reasonable accommodation to complete the online application process, please email [e-mail] for assistance. Please note that this email inbox is dedicated to accommodation requests only and cannot provide application updates or accept resumes.

The Cigna Group has a tobacco‑free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.