Senior Integrated Campaigns Marketing Manager

ServiceTrade; El Paso (TX); On-site; USD 130,000 - 190,000; Full time

Job summary

ServiceTrade, a leading SaaS company serving the fire protection and mechanical industries, seeks a Senior Integrated Campaigns Marketing Manager to own strategy, execution, and performance of multi-channel campaigns that drive awareness, pipeline, and revenue. This role reports to the VP of Revenue Marketing and emphasizes AI-enabled workflows for faster research and optimization.

You will partner with Brand, Content, Events, and Product Marketing to architect cohesive, multi-channel activation

Responsibilities

• Lead Integrated Campaign Strategy & Activation across multiple channels.
• Define campaign themes, audience segmentation, offers & full-funnel activation plans.
• Use AI to accelerate research, messaging, and audience synthesis with quality control.

Job description

Position Description: ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled Senior Integrated Campaigns Marketing Manager to join our growing team. As Senior Integrated Campaigns Marketing Manager, reporting to the VP of Revenue Marketing, you will own the strategy, execution, and performance of multi-channel campaigns that drive awareness, pipeline, and revenue. This is a highly cross‑functional individual contributor role responsible for translating business priorities into coordinated go‑to‑market execution and measurable impact. We’re looking for a modern demand marketer who combines strong campaign fundamentals with AI‑enabled ways of working. You know how to use AI to accelerate research, sharpen audience insight, improve execution, and uncover optimization opportunities — and you have hands‑on experience applying AI workflows or agents to real marketing challenges. You apply sound judgment, protect quality, keep the customer experience at the center, and are motivated to keep learning as the tools evolve.

Key Responsibilities and Activities:

• Lead Integrated Campaign Strategy & Activation
• Lead the development of campaign strategies aligned to company growth goals, product initiatives, and revenue targets
• Define campaign themes, account- and persona‑based audience segmentation, offers, and full‑funnel activation plans
• Build integrated campaign briefs outlining messaging, channel mix, KPIs, performance goals, and testing hypotheses
• Use AI to accelerate campaign research, message development, audience synthesis, and brief creation while applying strong judgment, source validation, and quality control before launch
• Partner with Brand, Content, Events, and Product Marketing to package campaign themes into cohesive, multi‑channel activation plans including offers, landing pages, CTAs, nurture tracks, webinar/virtual event plans, and paid promotion strategy
• Design and execute 1:many and 1:few ABM campaigns for priority target accounts and segments, coordinating multi‑channel touchpoints in partnership with Sales
• Identify opportunities to use AI to improve campaign planning, personalization, speed, and execution efficiency
• Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables to ensure coordinated distribution and measurable performance
• Ensure consistent campaign positioning across all touchpoints

Content Strategy & Activation for Campaigns

• Own channel distribution planning for campaign content across email, paid, web, webinars/virtual events, and field/event moments
• Define campaign content requirements and align with the Content team on briefs and storytelling assets needed to support campaign goals
• Align on timelines and production needs to ensure campaigns launch on schedule
• Leverage customer stories, guides, research reports, blogs, videos, and other owned content as the foundation for campaign activation
• Use AI and approved tools to adapt campaign narratives into channel‑specific assets, accelerate iteration, and support content repurposing while maintaining brand consistency and message accuracy
• Partner with Content and Brand to translate core messaging into scalable, repeatable campaign assets using a mix of human creativity, AI support, and sound editorial judgment
• Own webinar and virtual roundtable programming end‑to‑end, including promotion strategy, speaker management, run‑of‑show, production timelines, and post‑event nurture and content repurposing
• Ensure campaign distribution amplifies and extends the reach of high‑value content

Drive Distribution, Conversion & Revenue Performance

• Own channel performance across campaign touchpoints (email, paid, nurture, landing pages, webinars/virtual events, etc.)
• Partner with the paid media