Account Based Marketer

Cognition; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

An innovative AI lab is seeking an Integrated Campaigns Manager to lead multi-channel marketing efforts. The role requires a mid-senior level professional who excels in cross-functional collaboration and system design. Responsibilities include developing cohesive buyer journeys and evaluating campaign effectiveness. Ideal candidates have experience in ABM programs and a strong analytical mindset. This full-time position focuses on marketing and sales within the software development industry.

Qualifications

• Experience owning integrated campaigns or demand orchestration at a B2B technology company.
• Strong systems thinking and design of coordinated multi-channel motions.
• Ability to evaluate campaign performance beyond surface-level metrics.
• Comfortable operating in ambiguity and building structure where none exists.
• Strong analytical instincts and ability to evaluate campaign performance beyond surface metrics.
• Excellent written and verbal communication skills.
• High ownership mindset and strong judgment around prioritization.

Responsibilities

• Own the strategy and execution of integrated campaigns that engage buyers.
• Design multi-touch campaign motions connecting events, content, and sales.
• Measure how campaigns influence pipeline creation and progression.
• Partner with Field Marketing to extend the impact of in-person experiences through coordinated pre- and post-event campaigns.
• Partner with Partner Marketing to embed joint campaigns and ecosystem amplification into broader motions.
• Build lifecycle and nurture programs that reinforce key narratives and support ongoing evaluation.
• Define campaign sequencing, priorities, and tradeoffs to ensure focus and momentum.
• Work closely with Sales to align on timing, follow-up, and handoffs.
• Measure what matters by evaluating how campaigns influence pipeline creation, progression, and confidence.
• Continuously refine how campaigns operate to improve clarity, efficiency, and impact over time.

Skills

Integrated campaign management

ABM programs

Cross-functional collaboration

Analytical skills

Communication skills

Analytical mindset

Communication skills

Prioritization

Sales alignment

Job description

Overview

Join to apply for the Integrated Campaigns Manager role at Cognition. We are an applied AI lab building end-to-end software agents. We're the makers of Devin, the first AI software engineer, and Windsurf, the AI-native IDE. Our team is small and talent-dense, with experience from leading AI and tech companies. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

About The Role

As an Integrated Campaigns Manager at Cognition, you will own the system that converts exposure into evaluation and pipeline. This role sits at the center of our go-to-market engine, orchestrating how narratives from events, partners, content, and product launches compound across channels and regions. This is not a channel-specific role. You will design and execute integrated motions that coordinate ABM, lifecycle, demand orchestration, and sales follow-up to drive deep penetration in our largest accounts and repeatable pipeline beyond them. You will work closely with Field Marketing, Partner Marketing, Product Marketing, Sales, and GTM Operations to ensure campaigns are sequenced, intentional, and measurable. You will thrive in this role if you enjoy building systems, operating in ambiguity, and deciding what not to run as much as what to run.

In This Role, You Will

• Own the strategy and execution of integrated campaigns that move buyers from awareness to evaluation and adoption
• Design multi-touch campaign motions that connect events, content, partners, and sales engagement into a cohesive journey
• Translate product narratives and launches into executable, high-impact campaign plans
• Partner with Field Marketing to extend the impact of in-person experiences through coordinated pre- and post-event campaigns
• Partner with Partner Marketing to embed joint campaigns and ecosystem amplification into broader motions
• Build lifecycle and nurture programs that reinforce key narratives and support ongoing evaluation
• Define campaign sequencing, priorities, and tradeoffs to ensure focus and momentum
• Work closely with Sales to align on timing, follow-up, and handoffs
• Measure what matters by evaluating how campaigns influence pipeline creation, progression, and confidence
• Continuously refine how campaigns operate to improve clarity, efficiency, and impact over time

Requirements For The Role

• Experience owning integrated campaigns, ABM programs, or demand orchestration at a B2B or enterprise technology company
• Strong systems thinker with the ability to design coordinated, multi-channel motions
• Proven ability to work cross-functionally with Sales, Product Marketing, Field, and Operations
• Comfort operating in ambiguity and building structure where none exists
• Strong analytical instincts and ability to evaluate campaign performance beyond surface-level metrics
• Excellent written and verbal communication skills
• High ownership mindset and strong judgment around prioritization

You might excel if you…

• Have run ABM programs tied to named accounts and executive engagement
• Have designed lifecycle or nurture systems that meaningfully moved pipeline forward
• Enjoy turning narrative into execution and execution into repeatable systems
• Are opinionated about sequencing, leverage, and focus
• Prefer building durable engines over running one-off launches
• Thrive in fast-moving, high-expectation environments

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development