Senior Influencer Growth Manager — Remote

Airbnb, Inc.; Oregon; Hybrid; USD 139,000 - 163,000; Full time

Benefits offered by this job

Bonus eligibility

Equity

Employee travel credits

Job summary

Airbnb, Inc. is seeking a Senior Manager Influencer Affiliates to scale and manage a growing influencer program across the US and Canada.

You will own end-to-end execution, partner with Comms, Paid Media, Product, Engineering, Data Science and Analytics to deliver high-quality content with strong ROI. You will recruit new talent, craft editorial calendars, and collaborate with Global teams to extend influencer campaigns into paid social and other growth channels.

Qualifications

• 8+ years of influencer marketing experience in a consumer-facing, fast-paced ecommerce company or global consumer brand.
• Strong relationship management with a proven track record of scaling influencer programs.
• Deep expertise building and executing influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest.
• Excellent verbal and written communication with ability to translate results for stakeholders.
• Exceptional project management with meticulous attention to detail.
• Builder mindset to navigate ambiguous problems and create clear paths forward.
• Fluency in financial metrics with ability to build models and forecasts.

Responsibilities

• Scale US & CA influencer ROI and manage a large set of influencer relationships.
• Identify and recruit new influencer talent for onboarding into the program.
• Develop editorial calendars and briefs for evergreen and campaign initiatives.
• Innovate on strategies to drive growth and ROI.
• Collaborate with Global and country media teams to amplify influencer content into paid social and other channels.
• Partner with Global Sr. Lead to pilot new tactics regionally before global deployment.
• Own weekly and monthly reporting of KPI and budgets; present updates to leadership.

Skills

Influencer marketing

Relationship management

Creative strategy

Paid social

Financial forecasting

Project management

Communication

Tools

CreatorIQ

Impact

Sprinklr

Job description

Airbnb, Inc. is seeking a Senior Manager Influencer Affiliates to scale and manage a growing influencer program across the US and Canada.

You will own end-to-end execution, partner with Comms, Paid Media, Product, Engineering, Data Science and Analytics to deliver high-quality content with strong ROI. You will recruit new talent, craft editorial calendars, and collaborate with Global teams to extend influencer campaigns into paid social and other growth channels.