Influencer Growth Lead, US & Canada

Airbnb, Inc.; United States; Remote; USD 139,000 - 163,000; Full time

Job summary

Airbnb, Inc. in the United States is seeking a Senior Growth Marketing Manager to lead influencer affiliates and scale a high-impact program that spans influencer partnerships, editorial strategy, and paid social amplification.

You will work closely with Comms, Paid Media, Product, Engineering and Data Science to deliver compelling content and measurable ROI while managing partnerships at scale and driving growth.

Qualifications

• 8+ years of influencer marketing experience within consumer-facing ecommerce or global brands.
• Strong relationship management with a proven track record of scaling influencer programs.
• Deep expertise in building and executing creative influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest.
• Excellent verbal and written communication skills with the ability to interpret results and convey insights to stakeholders.
• Exceptional project management and organizational skills with meticulous attention to detail.
• Builder mindset: ability to navigate ambiguity and define a path forward.
• Strong fluency in financial metrics and ability to build forecasts for business decisions.
• Familiarity with influencer tools like CreatorIQ, Impact, Sprinklr, etc.
• Additional experience in social media marketing and affiliate marketing is a plus.

Responsibilities

• Scale US & CA program ROI and manage influencer relationships at scale, including content review and payments.
• Identify and recruit new influencer talent to join the program.
• Develop editorial calendars and marketing briefs for evergreen and campaign content.
• Innovate strategies to drive growth and ROI, and collaborate with Global and country teams.
• Partner with media teams to amplify influencer creative into paid social and other channels.
• Collaborate with Global Sr. Lead to pilot new tactics and scale globally.
• Own weekly and monthly KPI reporting and budget management.
• Present updates and recommendations to leadership and cross-functional partners.

Skills

Influencer marketing strategy

Relationship management

Written and verbal communication

Project management

Analytical thinking / financial models

Builder mindset

Business acumen / ROI focus

Social media marketing

Affiliate marketing experience

Tools

CreatorIQ

Impact

Sprinklr

Job description

Airbnb, Inc. in the United States is seeking a Senior Growth Marketing Manager to lead influencer affiliates and scale a high-impact program that spans influencer partnerships, editorial strategy, and paid social amplification.

You will work closely with Comms, Paid Media, Product, Engineering and Data Science to deliver compelling content and measurable ROI while managing partnerships at scale and driving growth.