Senior Growth Marketing Manager, Influencer Affiliates

Airbnb; Oregon; Hybrid; USD 139,000 - 163,000; Full time

Benefits offered by this job

Bonus eligibility

Equity

Employee travel credits

Job summary

Airbnb, Inc. is seeking a Senior Manager Influencer Affiliates to scale and manage a growing influencer program across the US and Canada.

You will own end-to-end execution, partner with Comms, Paid Media, Product, Engineering, Data Science and Analytics to deliver high-quality content with strong ROI. You will recruit new talent, craft editorial calendars, and collaborate with Global teams to extend influencer campaigns into paid social and other growth channels.

Qualifications

• 8+ years of influencer marketing experience in a consumer-facing, fast-paced ecommerce company or global consumer brand.
• Strong relationship management with a proven track record of scaling influencer programs.
• Deep expertise building and executing influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest.
• Excellent verbal and written communication with ability to translate results for stakeholders.
• Exceptional project management with meticulous attention to detail.
• Builder mindset to navigate ambiguous problems and create clear paths forward.
• Fluency in financial metrics with ability to build models and forecasts.

Responsibilities

• Scale US & CA influencer ROI and manage a large set of influencer relationships.
• Identify and recruit new influencer talent for onboarding into the program.
• Develop editorial calendars and briefs for evergreen and campaign initiatives.
• Innovate on strategies to drive growth and ROI.
• Collaborate with Global and country media teams to amplify influencer content into paid social and other channels.
• Partner with Global Sr. Lead to pilot new tactics regionally before global deployment.
• Own weekly and monthly reporting of KPI and budgets; present updates to leadership.

Skills

Influencer marketing

Relationship management

Creative strategy

Paid social

Financial forecasting

Project management

Communication

Tools

CreatorIQ

Impact

Sprinklr

Job description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The community you will join:

The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As Senior Manager Influencer Affiliates, you will play a critical role in scaling and managing a growing social and influencer marketing program within our team.

The difference you will make:

We are seeking a world-class strategist and operator to grow and oversee the largest region of our Influencer Affiliates program. You will be responsible for end-to-end execution of this program within the larger growth channel strategy. You will collaborate closely with key stakeholders across Comms, Paid Media, Product, Engineering, Data Science, and Analytics to ensure that the program meets an exceptionally high bar for content delivery, quality, and ROI.

In this role, you will:

• Scale US & CA program ROI, while managing a large group of influencers relationships at scale. This means everything from reviewing content to processing payments for their work.
• Identify new influencer talent to recruit and onboard into the program.
• In consultation with Comms and local country teams, develop an editorial calendar and corresponding marketing briefs for both evergreen and one‑time campaigns.
• Innovate on additional strategies to drive growth and positive ROI.
• Partner with Global and country media teams to develop and amplify influencer creative into other growth channels, starting with paid social.
• Partner with Global Sr. Lead to innovate on new program tactics and channel capabilities to drive growth, piloting in region, then setting up for global deployment.
• Own comprehensive weekly, and monthly reporting of all relevant program KPI, including monthly budget management.
• Present updates, findings and recommendations to leadership and cross‑functional partners through decks and in‑person presentations.

Your expertise:

• 8+ years of influencer marketing experience within a consumer‑facing, fast‑paced ecommerce company or global consumer brand.
• Strong relationship management with a proven track record of scaling and managing a scaled influencer marketing program.
• Deep expertise in building and executing creative influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest, strong familiarity with platform functionality and best practices.
• Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders.
• Exceptional project management and organizational skills, with meticulous attention to detail.
• A builder mindset: ability to navigate ambiguous problems and procedures and see the path forward.
• Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go‑forward business recommendations.
• Familiarity with influencer tools like CreatorIQ, Impact, Sprinklr, etc.
• Additional experience in social media marketing and affiliate marketing pluses.

Your Location:

The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively‑led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

Equal Employment Opportunity :

Airbnb values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Airbnb are considered without regard to race, color, religion, national origin, age, gender, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, gender expression, sexual orientation, or any other legally protected characteristic.

How We’ll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range$139,000—$163,000 USD

Reasonable Accommodations:

We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.