Principal Analyst, Identity Analytics

Publicis Groupe; Chicago, Westminster (IL, CO); On-site; USD 128,000 - 238,000; Full time

Benefits offered by this job

Flexible time off

Parental leave

Health coverage

401(k)

Job summary

Epsilon, a Publicis Groupe company, seeks a Principal Analyst in Identity Analytics in Chicago to connect CORE Identity with business value. You will lead analytical projects, forecast outcomes, and partner with Decision Sciences, Product, Engineering, and Data Partnerships to guide strategic decisions.

Responsibilities include leading cross‑functional initiatives, defining KPIs, and translating findings into actionable recommendations for executives.

Qualifications

• Master’s degree preferred in Marketing, Business, Economics, Mathematics, Statistics, Operations Research, or related field.
• 10+ years of experience in marketing, business, identity, or data analytics.
• Ability to influence product strategy and business decisions with data.
• Experience leading complex, cross-functional initiatives and delivering business impact.
• Ability to manage multiple analytical projects independently.

Responsibilities

• Lead evaluation of identity data sources, partnerships, product enhancements, and ecosystem opportunities.
• Forecast the impact of privacy, regulatory, and market changes on identity performance and business outcomes.
• Define KPIs and analytical approaches that connect identity reach, quality, and performance to commercial value.
• Translate complex analytical findings into actionable recommendations for Product, Engineering, Commercial, and executive leaders.
• Lead cross-functional analytical initiatives, proof‑concepts, and measurement improvements.
• Own high‑impact analyses from business question through recommendation and implementation.
• Establish analytical standards, methodologies, and reusable frameworks across Identity Analytics.
• Serve as a subject matter expert on identity within Epsilon and Publicis Groupe.

Skills

Influence product strategy with data

Cross-functional leadership

Analytical storytelling

Data-driven decision making

Education

Master’s degree or higher in Marketing, Business, Economics, Mathematics, Statistics, Operations Research, or related field

Tools

SQL

Spark

Databricks

Hive

Python

Job description

Company Description

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Overview

Epsilon’s award-winning CORE ID identity solution is the foundation of Epsilon’s industry-leading performance marketing solutions. As a Principal Analyst in Identity Analytics, you will be a senior individual contributor responsible for analytical projects that connect CORE Identity to business value. You will partner closely with Decision Sciences, Product, Engineering, and Data Partnerships to evaluate opportunities, forecast outcomes, and guide strategic decisions.

Responsibilities

• Lead evaluation of identity data sources, partnerships, product enhancements, and ecosystem opportunities.
• Forecast the impact of privacy, regulatory, and market changes on identity performance and business outcomes.
• Define KPIs and analytical approaches that connect identity reach, quality, and performance to commercial value.
• Translate complex analytical findings into actionable recommendations for Product, Engineering, Commercial, and executive leaders.
• Lead cross-functional analytical initiatives, proof‑concepts, and measurement improvements.
• Own high‑impact analyses from business question through recommendation and implementation.
• Establish analytical standards, methodologies, and reusable frameworks across Identity Analytics.
• Serve as a subject matter expert on identity within Epsilon and Publicis Groupe.

Qualifications

Profile

• Degree (Master’s preferred) in Marketing, Business, Economics, Mathematics, Statistics, Operations Research, or related field.
• 10+ years of experience in marketing, business, identity, or data analytics.
• Demonstrated ability to influence product strategy and business decisions with data.
• Experience leading complex, cross‑functional initiatives and delivering business impact.
• Ability to manage multiple analytical projects simultaneously and independently.
• Curiosity, initiative, and willingness to learn new technologies and analytical approaches.
• Understanding of MarTech, AdTech, and identity ecosystems preferred.

Analytical

• Experience presenting analytical findings and recommendations to non‑analytical partners
• Ability to extract insights from data sets and apply to business problems/decisions
• Sound critical thinking and problem‑solving skills

Technical

• Advanced experience with SQL.
• Demonstrated big data experience.
• Spark, Databricks, Hive, or similar distributed processing environments preferred.
• Familiarity with Python, R, ML, or AI-enabled analytical workflows preferred.

Additional Information

When you join Epsilon, we’ll create something EPIC together.We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture:

https://www.epsilon.com/us/about-us/our-culture-epsilon

Life at Epsilon:

https://www.epsilon.com/us/about-us/epic-blog

Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

• Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time
• Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to [e-mail] to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

Compensation Range: USD $127,900.00 - USD $237,500.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/19/2026.